CensusEasy
CITY

Leola

South Dakota · 411 residents (2025 est.) · 0.742 sq mi
Time machine
COMPARE TO
Compare
The short version

Leola has lower-than-average household income, with a median household income of $71,250. Population has fallen 18% since 2000, a loss of 81 residents. Median home value has roughly tripled since 2000, reaching $65,400.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.9
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 72%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
381
−18%since 2000
from 462 in 2000
1990 – 2025
Population density
513 / sq mi
−18%since 2000
from 623 / sq mi in 2000
US average: 281
Median age
38.9
−18%since 2000
from 47.6 in 2000
US average: 38.9

PEP 2025 EST:411 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3443894344795241990201020202024Leola
2024381
1990201020202024
Section 02

Income & economy

Median household income
$71,250
+59%inflation adjusted, since 2000
from $24,559 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,467
+124%since 2000
from $15,807 in 2000
US average: $44,673
Households earning $100K+
46.8%
+33.3 ptssince 2009
from 13.5% in 2009
US average: 53.3%
Poverty rate
6.3%
−4.5 ptssince 2000
from 10.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.342
−29%since 2010
from 0.484 in 2010
US average: 0.476
Workforce by industry, 2024
Finance & insurance18.3%
US avg: 5.9%
Professional, scientific, technical18.3%
US avg: 5.1%
Agriculture, forestry, fishing11.4%
US avg: 1.6%
Construction11.4%
US avg: 1.2%
Wholesale trade8%
US avg: 6.9%
Retail trade4.6%
US avg: 9.9%
Information2.9%
US avg: 10.8%
Arts, entertainment, food2.9%
US avg: 1.9%
Transportation & warehousing1.7%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$65,400
+72%inflation adjusted, since 2000
from $20,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$843
+68%inflation adjusted, since 2000
from $275 in 2000
US average: $1,442
Owner-occupied
80.7%
−0.5 ptssince 2000
from 81.2% in 2000
19.3% rent
Vacancy rate
13.6%
−10.1 ptssince 2009
from 23.7% in 2009
US average: 10.0%
Owner cost-burdened
12.3%
−15.0 ptssince 2009
from 27.3% in 2009
US average: 22.9%
Renter cost-burdened
15.2%
−50.5 ptssince 2009
from 65.6% in 2009
US average: 47.4%
Afford Score
0.9
+8%since 2000
from 0.9 in 2000
1990 – 2024
Gentrification Score
79
RELATED:See current rent listings in Leola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.8%(461)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2024
White, non-Hispanic99.5%(379)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0.5%(2)
Diversity Score1.3%(5)
Diversity Score
1
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
31.4%
+14.3 ptssince 2000
from 17.1% in 2000
US average: 35.6%
High school or higher
89.8%
+23.1 ptssince 2000
from 66.7% in 2000
US average: 89.6%
Graduate degree
3.9%
−0.1 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.8 min
+77%since 2000
from 15.7 min in 2000
US average: 26.5
Drive alone to work
76.3%
+3.2 ptssince 2009
from 73.1% in 2009
US average: 68.9%
Carpooled to work
5.2%
−4.2 ptssince 2009
from 9.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.8%
+3.5 ptssince 2009
from 2.2% in 2009
US average: 15.0%
Walked to work
7.5%
−3.7 ptssince 2009
from 11.2% in 2009
US average: 2.4%
Biked to work
0.0%
−4.0 ptssince 2009
from 4.0% in 2009
US average: 0.4%
No vehicle available
2.9%
+2.9 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
+2.8 ptssince 2011
from 0.0% in 2011
US average: 5.2%
Labor force participation
60.6%
−3.9 ptssince 2011
from 64.5% in 2011
US average: 63.5%
Self-employed
17.1%
−10.2 ptssince 2009
from 27.4% in 2009
US average: 13.1%
Management & professional
38.3%
−29.4 ptssince 2009
from 67.7% in 2009
US average: 42.5%
Section 08

People & community

Male
55.4%
+7.0 ptssince 2009
from 48.3% in 2009
Female
44.6%
−7.0 ptssince 2009
from 51.7% in 2009
Foreign born
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
12.0%
−36.2 ptssince 2009
from 48.2% in 2009
US average: 6.2%
With a disability
8.7%
−7.2 ptssince 2012
from 15.9% in 2012
US average: 13.3%
Uninsured
4.2%
−90.7 ptssince 2013
from 94.9% in 2013
US average: 8.4%
Broadband at home
93.6%
+39.6 ptssince 2017
from 54.0% in 2017
US average: 91.0%
English only at home
98.3%
+1.2 ptssince 2016
from 97.1% in 2016
US average: 77.7%
Spanish at home
0.0%
−1.2 ptssince 2016
from 1.2% in 2016
US average: 13.6%
Drill deeper

Places similar to Leola

Houston
Pop 405
Homeland
Pop 363
Harold
Pop 368
Bostwick
Pop 406
Places similar to Leola
Head to head

Compare Leola to nearby cities

LEOLA VS
Aberdeen
Income$64,405−10%
Home value$217,300+232%
Population27,961+6703%
SEE FULL COMPARISON →
LEOLA VS
Jamestown
Income$56,554−21%
Home value$199,800+206%
Population15,688+3717%
SEE FULL COMPARISON →
LEOLA VS
Huron
Income$61,452−14%
Home value$159,000+143%
Population14,607+3454%
SEE FULL COMPARISON →
LEOLA VS
Watertown
Income$69,600−2%
Home value$229,400+251%
Population23,736+5675%
SEE FULL COMPARISON →
Frequently asked

How many people live in Leola, South Dakota?

Leola, South Dakota has about 381 residents according to the 2024 American Community Survey.

What is the median household income in Leola, South Dakota?

The typical household in Leola, South Dakota earns about $71,250 a year. Half of households make more than that, and half make less.

Is Leola, South Dakota expensive?

In Leola, South Dakota, the median home is worth about $65,400, and the typical rent is about $843 a month.

How educated are people in Leola, South Dakota?

About 31.4% of adults age 25 and over in Leola, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Leola, South Dakota?

About 6.3% of people in Leola, South Dakota live below the federal poverty line.

Has Leola, South Dakota grown since 1990?

Yes, Leola, South Dakota has shrunk since 1990. The population has lost about 128 residents, a change of about -25 percent over that period.

Keep going

Explore from here

Up the hierarchy
South Dakota
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Leola with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →