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CITY

Bradley

South Dakota · 69 residents (2025 est.) · 0.245 sq mi
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The short version

Bradley has notably lower household income than the US average, with a median household income of $57,500. Population has fallen 30% since 2000, a loss of 34 residents. Median home value has more than tripled since 2000, reaching $94,200. With a median age of 44.8, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.8
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 245%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
78
−30%since 2000
from 112 in 2000
1990 – 2025
Population density
318 / sq mi
−30%since 2000
from 457 / sq mi in 2000
US average: 281
Median age
44.8
+17%since 2000
from 38.3 in 2000
US average: 38.9

PEP 2025 EST:69 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3960811011221990201020202024Bradley
202478
1990201020202024
Section 02

Income & economy

Median household income
$57,500
+33%inflation adjusted, since 2000
from $23,750 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,901
+182%since 2000
from $11,300 in 2000
US average: $44,673
Households earning $100K+
34.1%
+21.6 ptssince 2009
from 12.5% in 2009
US average: 53.3%
Poverty rate
11.5%
+1.5 ptssince 2000
from 10.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.370
−20%since 2010
from 0.464 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade17.1%
US avg: 6.9%
Information9.8%
US avg: 10.8%
Finance & insurance9.8%
US avg: 5.9%
Professional, scientific, technical9.8%
US avg: 5.1%
Retail trade7.3%
US avg: 9.9%
Agriculture, forestry, fishing4.9%
US avg: 1.6%
Construction4.9%
US avg: 1.2%
Other services4.9%
US avg: 6.7%
Public administration4.9%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$94,200
+245%inflation adjusted, since 2000
from $15,000 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
93.2%
−6.8 ptssince 2000
from 100.0% in 2000
6.8% rent
Vacancy rate
30.2%
−27.0 ptssince 2009
from 57.1% in 2009
US average: 10.0%
Owner cost-burdened
9.8%
−9.0 ptssince 2009
from 18.8% in 2009
US average: 22.9%
Renter cost-burdened
100.0%
+100.0 ptssince 2009
from 0.0% in 2009
US average: 47.4%
Afford Score
1.6
+159%since 2000
from 0.6 in 2000
1990 – 2024
Gentrification Score
72
RELATED:See current rent listings in Bradley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.4%(108)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2024
White, non-Hispanic91%(71)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other9%(7)
Diversity Score20.4%(16)
Diversity Score
20
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.4%
+15.5 ptssince 2000
from 7.9% in 2000
US average: 35.6%
High school or higher
96.9%
+40.3 ptssince 2000
from 56.6% in 2000
US average: 89.6%
Graduate degree
9.4%
+4.1 ptssince 2000
from 5.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.7 min
+30%since 2000
from 22.9 min in 2000
US average: 26.5
Drive alone to work
80.5%
−6.5 ptssince 2009
from 87.0% in 2009
US average: 68.9%
Carpooled to work
9.8%
+9.8 ptssince 2009
from 0.0% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.8%
−3.3 ptssince 2009
from 13.0% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.0%
−20.8 ptssince 2009
from 20.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2011
from 0.0% in 2011
US average: 5.2%
Labor force participation
61.2%
−3.8 ptssince 2011
from 65.0% in 2011
US average: 63.5%
Self-employed
41.5%
+41.5 ptssince 2009
from 0.0% in 2009
US average: 13.1%
Management & professional
46.3%
−14.5 ptssince 2009
from 60.9% in 2009
US average: 42.5%
Section 08

People & community

Male
65.4%
+17.6 ptssince 2009
from 47.8% in 2009
Female
34.6%
−17.6 ptssince 2009
from 52.2% in 2009
Foreign born
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
11.9%
−38.1 ptssince 2009
from 50.0% in 2009
US average: 6.2%
With a disability
17.9%
+2.0 ptssince 2012
from 15.9% in 2012
US average: 13.3%
Uninsured
11.5%
−85.7 ptssince 2013
from 97.2% in 2013
US average: 8.4%
Broadband at home
97.7%
+33.0 ptssince 2017
from 64.7% in 2017
US average: 91.0%
English only at home
98.6%
−1.4 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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BRADLEY VS
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Frequently asked

How many people live in Bradley, South Dakota?

Bradley, South Dakota has about 78 residents according to the 2024 American Community Survey.

What is the median household income in Bradley, South Dakota?

The typical household in Bradley, South Dakota earns about $57,500 a year. Half of households make more than that, and half make less.

Is Bradley, South Dakota expensive?

In Bradley, South Dakota, the median home is worth about $94,200.

How educated are people in Bradley, South Dakota?

About 23.4% of adults age 25 and over in Bradley, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Bradley, South Dakota?

About 11.5% of people in Bradley, South Dakota live below the federal poverty line.

Has Bradley, South Dakota grown since 1990?

Yes, Bradley, South Dakota has shrunk since 1990. The population has lost about 37 residents, a change of about -32 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →