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CITY

Latta

South Carolina · 1,235 residents (2025 est.) · 1.096 sq mi
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The short version

Latta has notably lower household income than the US average, with a median household income of $47,985. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $108,500. The poverty rate of 22.4% is well above the national figure. Households here earn about 31% less than the South Carolina median.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.8
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,455
+3%since 2000
from 1,410 in 2000
1990 – 2025
Population density
1,328 / sq mi
+3%since 2000
from 1,286 / sq mi in 2000
US average: 281
Median age
36.8
−10%since 2000
from 40.9 in 2000
US average: 38.9

PEP 2025 EST:1,235 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K1K2K2K1990201020202024Latta
20241K
1990201020202024
Section 02

Income & economy

Median household income
$47,985
+2%inflation adjusted, since 2000
from $25,833 in 2000
US average: $82,259
1990 – 2024
Per capita income
$26,213
+50%since 2000
from $17,451 in 2000
US average: $44,673
Households earning $100K+
29.6%
+18.0 ptssince 2009
from 11.6% in 2009
US average: 53.3%
Poverty rate
22.4%
+1.2 ptssince 2000
from 21.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.469
+10%since 2010
from 0.424 in 2010
US average: 0.476
Workforce by industry, 2024
Information20.5%
US avg: 10.8%
Retail trade13.8%
US avg: 9.9%
Other services5.4%
US avg: 6.7%
Wholesale trade4.5%
US avg: 6.9%
Public administration4.2%
US avg: 4.8%
Finance & insurance3.9%
US avg: 5.9%
Professional, scientific, technical3.9%
US avg: 5.1%
Transportation & warehousing0.6%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$108,500
+5%inflation adjusted, since 2000
from $56,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$672
−7%inflation adjusted, since 2000
from $398 in 2000
US average: $1,442
Owner-occupied
62.0%
−6.8 ptssince 2000
from 68.8% in 2000
38.0% rent
Vacancy rate
11.8%
−2.6 ptssince 2009
from 14.4% in 2009
US average: 10.0%
Owner cost-burdened
21.6%
−11.4 ptssince 2009
from 33.0% in 2009
US average: 22.9%
Renter cost-burdened
24.6%
−10.6 ptssince 2009
from 35.1% in 2009
US average: 47.4%
Afford Score
2.3
+3%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
60
RELATED:See current rent listings in Latta on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic57.7%(814)
Black40.1%(566)
Hispanic / Latino0.6%(9)
Asian0%(0)
Other0%
Diversity Score61.3%(864)
2024
White, non-Hispanic51.7%(752)
Black39.3%(572)
Hispanic / Latino0.1%(1)
Asian0%(0)
Other8.9%(130)
Diversity Score71.3%(1,037)
Diversity Score
71
+16%since 2000
from 61 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.9%
+12.5 ptssince 2000
from 15.4% in 2000
US average: 35.6%
High school or higher
85.1%
+17.0 ptssince 2000
from 68.1% in 2000
US average: 89.6%
Graduate degree
11.4%
+4.5 ptssince 2000
from 7.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.0 min
+22%since 2000
from 18.0 min in 2000
US average: 26.5
Drive alone to work
70.1%
−9.8 ptssince 2009
from 79.9% in 2009
US average: 68.9%
Carpooled to work
15.9%
+4.1 ptssince 2009
from 11.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
5.5%
+2.2 ptssince 2009
from 3.3% in 2009
US average: 15.0%
Walked to work
8.5%
+3.4 ptssince 2009
from 5.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
15.4%
+1.4 ptssince 2009
from 13.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
13.4%
+2.6 ptssince 2011
from 10.8% in 2011
US average: 5.2%
Labor force participation
60.2%
+2.5 ptssince 2011
from 57.7% in 2011
US average: 63.5%
Self-employed
20.6%
+6.1 ptssince 2009
from 14.5% in 2009
US average: 13.1%
Management & professional
29.1%
−33.0 ptssince 2009
from 62.1% in 2009
US average: 42.5%
Section 08

People & community

Male
48.1%
+1.9 ptssince 2009
from 46.2% in 2009
Female
51.9%
−1.9 ptssince 2009
from 53.8% in 2009
Foreign born
0.5%
+0.5 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
4.5%
−38.5 ptssince 2009
from 43.1% in 2009
US average: 6.2%
With a disability
17.0%
−2.0 ptssince 2012
from 19.0% in 2012
US average: 13.3%
Uninsured
21.7%
−59.8 ptssince 2013
from 81.5% in 2013
US average: 8.4%
Broadband at home
65.5%
+19.6 ptssince 2017
from 45.9% in 2017
US average: 91.0%
English only at home
100.0%
+1.9 ptssince 2016
from 98.1% in 2016
US average: 77.7%
Spanish at home
0.0%
−1.6 ptssince 2016
from 1.6% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Latta, South Carolina?

Latta, South Carolina has about 1,455 residents according to the 2024 American Community Survey.

What is the median household income in Latta, South Carolina?

The typical household in Latta, South Carolina earns about $47,985 a year. Half of households make more than that, and half make less.

Is Latta, South Carolina expensive?

In Latta, South Carolina, the median home is worth about $108,500, and the typical rent is about $672 a month.

How educated are people in Latta, South Carolina?

About 27.9% of adults age 25 and over in Latta, South Carolina hold a bachelor's degree or higher.

What is the poverty rate in Latta, South Carolina?

About 22.4% of people in Latta, South Carolina live below the federal poverty line.

Has Latta, South Carolina grown since 1990?

Yes, Latta, South Carolina has shrunk since 1990. The population has lost about 110 residents, a change of about -7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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