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CITY

Willard

New Mexico · 217 residents (2025 est.) · 0.922 sq mi
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The short version

Willard has lower-than-average household income, with a median household income of $63,125. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $98,500. With a median age of 44.9, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 44.9
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
248
+3%since 2000
from 240 in 2000
1990 – 2025
Population density
269 / sq mi
+3%since 2000
from 260 / sq mi in 2000
US average: 281
Median age
44.9
+25%since 2000
from 36.0 in 2000
US average: 38.9

PEP 2025 EST:217 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1141812483153821990201020202024Willard
2024248
1990201020202024
Section 02

Income & economy

Median household income
$63,125
+66%inflation adjusted, since 2000
from $20,833 in 2000
US average: $82,259
1990 – 2024
Per capita income
$27,338
+193%since 2000
from $9,343 in 2000
US average: $44,673
Households earning $100K+
39.6%
+30.0 ptssince 2009
from 9.7% in 2009
US average: 53.3%
Poverty rate
6.9%
−20.8 ptssince 2000
from 27.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.373
+57%since 2010
from 0.237 in 2010
US average: 0.476
Workforce by industry, 2024
Arts, entertainment, food8.7%
US avg: 1.9%
Retail trade5.4%
US avg: 9.9%
Wholesale trade2.2%
US avg: 6.9%
Agriculture, forestry, fishing1.1%
US avg: 1.6%
Manufacturing1.1%
US avg: 0.4%
Construction0%
US avg: 1.2%
Transportation & warehousing0%
US avg: 2.2%
Information0%
US avg: 10.8%
Finance & insurance0%
US avg: 5.9%
Professional, scientific, technical0%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$98,500
+45%inflation adjusted, since 2000
from $37,200 in 2000
US average: $376,019
1990 – 2024
Owner-occupied
94.6%
+8.1 ptssince 2000
from 86.5% in 2000
5.4% rent
Vacancy rate
15.3%
−28.9 ptssince 2009
from 44.1% in 2009
US average: 10.0%
Owner cost-burdened
20.0%
−11.7 ptssince 2009
from 31.7% in 2009
US average: 22.9%
Renter cost-burdened
83.3%
−16.7 ptssince 2009
from 100.0% in 2009
US average: 47.4%
Afford Score
1.6
−13%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
78
RELATED:See current rent listings in Willard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic14.6%(35)
Black0.8%(2)
Hispanic / Latino83.3%(200)
Asian0%(0)
Other0%
Diversity Score33.2%(80)
2024
White, non-Hispanic3.2%(8)
Black0%(0)
Hispanic / Latino94%(233)
Asian0%(0)
Other2.8%(7)
Diversity Score14.4%(36)
Diversity Score
14
−57%since 2000
from 33 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
31.3%
+25.9 ptssince 2000
from 5.4% in 2000
US average: 35.6%
High school or higher
81.3%
+24.2 ptssince 2000
from 57.1% in 2000
US average: 89.6%
Graduate degree
22.7%
+22.0 ptssince 2000
from 0.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
41.0 min
+91%since 2000
from 21.5 min in 2000
US average: 26.5
Drive alone to work
97.8%
+13.1 ptssince 2009
from 84.7% in 2009
US average: 68.9%
Carpooled to work
0.0%
−15.3 ptssince 2009
from 15.3% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.2%
+2.2 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.8%
−12.7 ptssince 2009
from 14.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.2%
+1.5 ptssince 2011
from 2.7% in 2011
US average: 5.2%
Labor force participation
45.9%
−12.2 ptssince 2011
from 58.1% in 2011
US average: 63.5%
Self-employed
65.2%
+57.0 ptssince 2009
from 8.2% in 2009
US average: 13.1%
Management & professional
55.4%
+25.9 ptssince 2009
from 29.5% in 2009
US average: 42.5%
Section 08

People & community

Male
58.1%
+2.4 ptssince 2009
from 55.7% in 2009
Female
41.9%
−2.4 ptssince 2009
from 44.3% in 2009
Foreign born
2.0%
−14.8 ptssince 2009
from 16.8% in 2009
US average: 14.1%
Veterans
20.1%
−36.6 ptssince 2009
from 56.7% in 2009
US average: 6.2%
With a disability
29.0%
+9.9 ptssince 2012
from 19.1% in 2012
US average: 13.3%
Uninsured
16.5%
−46.3 ptssince 2013
from 62.8% in 2013
US average: 8.4%
Broadband at home
63.1%
+16.8 ptssince 2017
from 46.3% in 2017
US average: 91.0%
English only at home
71.8%
+30.5 ptssince 2016
from 41.3% in 2016
US average: 77.7%
Spanish at home
28.2%
−29.5 ptssince 2016
from 57.7% in 2016
US average: 13.6%
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Compare Willard to nearby cities

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Income$62,330−1%
Home value$262,900+167%
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WILLARD VS
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WILLARD VS
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Income$68,317+8%
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WILLARD VS
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Home value$302,700+207%
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Frequently asked

How many people live in Willard, New Mexico?

Willard, New Mexico has about 248 residents according to the 2024 American Community Survey.

What is the median household income in Willard, New Mexico?

The typical household in Willard, New Mexico earns about $63,125 a year. Half of households make more than that, and half make less.

Is Willard, New Mexico expensive?

In Willard, New Mexico, the median home is worth about $98,500.

How educated are people in Willard, New Mexico?

About 31.3% of adults age 25 and over in Willard, New Mexico hold a bachelor's degree or higher.

What is the poverty rate in Willard, New Mexico?

About 6.9% of people in Willard, New Mexico live below the federal poverty line.

Has Willard, New Mexico grown since 1990?

Yes, Willard, New Mexico has grown since 1990. The population has added about 52 residents, a change of about 27 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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