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CITY · 2010 ACS

Sterling

Nebraska · 476 residents · 0.407 sq mi
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The short version

Sterling has notably lower household income than the US average, with a median household income of $33,125. Population has declined 6% since 2000. 8% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has risen by half since 2000, reaching $74,000. Households here earn about 33% less than the Nebraska median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 40.8
US median: 37.2
Less educated
8% hold a bachelor's degree
US average: 28%
Less affordable
home values up 25%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
476
−6%since 2000
from 507 in 2000
1990 – 2025
Population density
1,170 / sq mi
−6%since 2000
from 1,246 / sq mi in 2000
US average: 261
Median age
40.8
+4%since 2000
from 39.1 in 2000
US average: 37.2
Population, 1990 – 2024
3884785686577471990201020202024Sterling
2024717
1990201020202024
Section 02

Income & economy

Median household income
$33,125
−14%inflation adjusted, since 2000
from $30,313 in 2000
US average: $52,703
1990 – 2024
Per capita income
$20,313
+25%since 2000
from $16,302 in 2000
US average: $27,286
Households earning $100K+
10.4%
−1.9 ptssince 2009
from 12.3% in 2009
US average: 33.3%
Poverty rate
20.3%
+13.7 ptssince 2000
from 6.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.389
US average: 0.461
Workforce by industry, 2010
Wholesale trade15.2%
US avg: 7.2%
Other services10.6%
US avg: 7%
Information8.8%
US avg: 11.5%
Finance & insurance8.8%
US avg: 5.1%
Professional, scientific, technical7.4%
US avg: 4.2%
Public administration7.4%
US avg: 4.9%
Retail trade4.6%
US avg: 10.9%
Agriculture, forestry, fishing2.8%
US avg: 1.9%
Construction2.8%
US avg: 1.4%
Transportation & warehousing1.8%
US avg: 3.1%
Education & health services1.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
Arts, entertainment, food0%
US avg: 2.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$74,000
+25%inflation adjusted, since 2000
from $46,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$731
+20%inflation adjusted, since 2000
from $483 in 2000
US average: $853
Owner-occupied
43.7%
−32.1 ptssince 2000
from 75.8% in 2000
20.4% rent
Vacancy rate
3.2%
+1.7 ptssince 2009
from 1.4% in 2009
US average: 12.1%
Owner cost-burdened
24.7%
+1.1 ptssince 2009
from 23.6% in 2009
US average: 30.9%
Renter cost-burdened
60.5%
−12.8 ptssince 2009
from 73.3% in 2009
US average: 46.8%
Afford Score
2.2
+45%since 2000
from 1.5 in 2000
1990 – 2024
RELATED:See current rent listings in Sterling on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.6%(495)
Black0%(0)
Hispanic / Latino1.2%(6)
Asian0%(0)
Other0%
Diversity Score3%(15)
2010
White, non-Hispanic98.3%(468)
Black0%(0)
Hispanic / Latino1.7%(8)
Asian0%(0)
Other0%(0)
Diversity Score4.1%(20)
Diversity Score
4
+40%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
7.9%
−10.8 ptssince 2000
from 18.7% in 2000
US average: 27.9%
High school or higher
88.2%
+4.2 ptssince 2000
from 84.0% in 2000
US average: 84.9%
Graduate degree
4.9%
+0.8 ptssince 2000
from 4.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
34.5 min
+37%since 2000
from 25.1 min in 2000
US average: 25.2
Drive alone to work
65.0%
−4.2 ptssince 2009
from 69.2% in 2009
US average: 76.2%
Carpooled to work
23.0%
+3.1 ptssince 2009
from 19.9% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
5.1%
−0.4 ptssince 2009
from 5.5% in 2009
US average: 4.1%
Walked to work
6.9%
+1.4 ptssince 2009
from 5.5% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
3.8%
−2.6 ptssince 2009
from 6.4% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.9%
−1.5 ptssince 2009
from 14.4% in 2009
US average: 12.9%
Management & professional
16.6%
−37.1 ptssince 2009
from 53.7% in 2009
US average: 35.2%
Section 08

People & community

Male
43.0%
−1.4 ptssince 2009
from 44.4% in 2009
Female
57.0%
+1.4 ptssince 2009
from 55.6% in 2009
Foreign born
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 12.8%
Veterans
15.4%
−22.6 ptssince 2009
from 38.0% in 2009
US average: 9.9%
Drill deeper

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Pop 499
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Compare Sterling to nearby cities

STERLING VS
Beatrice
Income$57,264+73%
Home value$159,300+115%
Population12,318+2461%
SEE FULL COMPARISON →
STERLING VS
Lincoln
Income$71,867+117%
Home value$264,000+257%
Population301,522+62586%
SEE FULL COMPARISON →
STERLING VS
Gretna
Income$123,992+274%
Home value$341,600+362%
Population9,207+1814%
SEE FULL COMPARISON →
STERLING VS
Papillion
Income$111,679+237%
Home value$311,000+320%
Population25,127+5124%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sterling, Nebraska?

Sterling, Nebraska has about 476 residents according to the 2010 American Community Survey.

What is the median household income in Sterling, Nebraska?

The typical household in Sterling, Nebraska earns about $33,125 a year. Half of households make more than that, and half make less.

Is Sterling, Nebraska expensive?

In Sterling, Nebraska, the median home is worth about $74,000, and the typical rent is about $731 a month.

How educated are people in Sterling, Nebraska?

About 7.9% of adults age 25 and over in Sterling, Nebraska hold a bachelor's degree or higher.

What is the poverty rate in Sterling, Nebraska?

About 20.3% of people in Sterling, Nebraska live below the federal poverty line.

Has Sterling, Nebraska grown since 1990?

Yes, Sterling, Nebraska has grown since 1990. The population has added about 54 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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