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CITY

Potter

Nebraska · 343 residents (2025 est.) · 1.439 sq mi
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The short version

Potter has roughly average household income, with a median household income of $76,250. Population has fallen 27% since 2000, a loss of 107 residents. Median home value has roughly tripled since 2000, reaching $109,600. With a median age of 48.7, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 48.7
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Less affordable
home values up 77%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
283
−27%since 2000
from 390 in 2000
1990 – 2025
Population density
197 / sq mi
−27%since 2000
from 271 / sq mi in 2000
US average: 281
Median age
48.7
+36%since 2000
from 35.9 in 2000
US average: 38.9

PEP 2025 EST:343 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2713073443814171990201020202024Potter
2024283
1990201020202024
Section 02

Income & economy

Median household income
$76,250
+46%inflation adjusted, since 2000
from $28,750 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,858
+206%since 2000
from $14,344 in 2000
US average: $44,673
Households earning $100K+
50.8%
+37.2 ptssince 2009
from 13.5% in 2009
US average: 53.3%
Poverty rate
13.8%
−4.0 ptssince 2000
from 17.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.478
+16%since 2010
from 0.413 in 2010
US average: 0.476
Workforce by industry, 2024
Finance & insurance18.2%
US avg: 5.9%
Professional, scientific, technical17.5%
US avg: 5.1%
Information14.3%
US avg: 10.8%
Agriculture, forestry, fishing10.4%
US avg: 1.6%
Construction9.7%
US avg: 1.2%
Retail trade4.5%
US avg: 9.9%
Wholesale trade3.9%
US avg: 6.9%
Other services3.9%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Manufacturing0.6%
US avg: 0.4%
Education & health services0.6%
US avg: 0.9%
Transportation & warehousing0%
US avg: 2.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$109,600
+77%inflation adjusted, since 2000
from $34,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$875
+27%inflation adjusted, since 2000
from $379 in 2000
US average: $1,442
Owner-occupied
81.8%
+6.3 ptssince 2000
from 75.5% in 2000
18.2% rent
Vacancy rate
5.7%
−8.0 ptssince 2009
from 13.7% in 2009
US average: 10.0%
Owner cost-burdened
17.6%
+3.4 ptssince 2009
from 14.2% in 2009
US average: 22.9%
Renter cost-burdened
33.3%
+5.7 ptssince 2009
from 27.6% in 2009
US average: 47.4%
Afford Score
1.4
+22%since 2000
from 1.2 in 2000
1990 – 2024
Gentrification Score
67
RELATED:See current rent listings in Potter on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(377)
Black0%(0)
Hispanic / Latino2.3%(9)
Asian0%(0)
Other0%
Diversity Score5.7%(22)
2024
White, non-Hispanic84.8%(240)
Black0%(0)
Hispanic / Latino13.4%(38)
Asian0.7%(2)
Other1.1%(3)
Diversity Score32.8%(93)
Diversity Score
33
+477%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.3%
+15.2 ptssince 2000
from 13.1% in 2000
US average: 35.6%
High school or higher
91.9%
+9.9 ptssince 2000
from 82.0% in 2000
US average: 89.6%
Graduate degree
6.1%
+3.2 ptssince 2000
from 2.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.1 min
+53%since 2000
from 13.2 min in 2000
US average: 26.5
Drive alone to work
61.7%
−1.6 ptssince 2009
from 63.3% in 2009
US average: 68.9%
Carpooled to work
20.8%
−7.7 ptssince 2009
from 28.5% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
8.4%
+7.0 ptssince 2009
from 1.4% in 2009
US average: 15.0%
Walked to work
3.2%
−3.5 ptssince 2009
from 6.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.5%
+1.5 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.5%
+1.6 ptssince 2011
from 1.0% in 2011
US average: 5.2%
Labor force participation
67.8%
+2.7 ptssince 2011
from 65.1% in 2011
US average: 63.5%
Self-employed
20.8%
+18.0 ptssince 2009
from 2.8% in 2009
US average: 13.1%
Management & professional
44.8%
−14.6 ptssince 2009
from 59.4% in 2009
US average: 42.5%
Section 08

People & community

Male
56.2%
+6.7 ptssince 2009
from 49.5% in 2009
Female
43.8%
−6.7 ptssince 2009
from 50.5% in 2009
Foreign born
1.1%
+0.5 ptssince 2009
from 0.5% in 2009
US average: 14.1%
Veterans
7.3%
−41.3 ptssince 2009
from 48.6% in 2009
US average: 6.2%
With a disability
8.8%
−5.2 ptssince 2012
from 14.0% in 2012
US average: 13.3%
Uninsured
16.6%
−76.1 ptssince 2013
from 92.7% in 2013
US average: 8.4%
Broadband at home
83.3%
+7.8 ptssince 2017
from 75.5% in 2017
US average: 91.0%
English only at home
97.5%
−1.8 ptssince 2016
from 99.3% in 2016
US average: 77.7%
Spanish at home
2.5%
+2.5 ptssince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

Places similar to Potter

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Pop 339
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Head to head

Compare Potter to nearby cities

POTTER VS
Sterling
Income$43,283−43%
Home value$217,400+98%
Population13,054+3706%
SEE FULL COMPARISON →
POTTER VS
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Income$75,093−2%
Home value$186,500+70%
Population8,535+2388%
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POTTER VS
Scottsbluff
Income$56,359−26%
Home value$137,700+26%
Population14,259+4057%
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POTTER VS
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Income$64,158−16%
Home value$313,400+186%
Population11,841+3352%
SEE FULL COMPARISON →
Frequently asked

How many people live in Potter, Nebraska?

Potter, Nebraska has about 283 residents according to the 2024 American Community Survey.

What is the median household income in Potter, Nebraska?

The typical household in Potter, Nebraska earns about $76,250 a year. Half of households make more than that, and half make less.

Is Potter, Nebraska expensive?

In Potter, Nebraska, the median home is worth about $109,600, and the typical rent is about $875 a month.

How educated are people in Potter, Nebraska?

About 28.3% of adults age 25 and over in Potter, Nebraska hold a bachelor's degree or higher.

What is the poverty rate in Potter, Nebraska?

About 13.8% of people in Potter, Nebraska live below the federal poverty line.

Has Potter, Nebraska grown since 1990?

Yes, Potter, Nebraska has shrunk since 1990. The population has lost about 122 residents, a change of about -30 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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