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CITY

Gerald

Missouri · 1,350 residents (2025 est.) · 1.478 sq mi
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The short version

Gerald has notably lower household income than the US average, with a median household income of $61,458. Population has grown 17% since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $150,800.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.0
US median: 38.9
Less educated
16% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,368
+17%since 2000
from 1,171 in 2000
1990 – 2025
Population density
926 / sq mi
+17%since 2000
from 792 / sq mi in 2000
US average: 281
Median age
38.0
+6%since 2000
from 35.9 in 2000
US average: 38.9

PEP 2025 EST:1,350 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8101K1K1K2K1990201020202024Gerald
20241K
1990201020202024
Section 02

Income & economy

Median household income
$61,458
+16%inflation adjusted, since 2000
from $29,095 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,995
+127%since 2000
from $14,095 in 2000
US average: $44,673
Households earning $100K+
40.2%
+14.8 ptssince 2009
from 25.4% in 2009
US average: 53.3%
Poverty rate
14.5%
+3.9 ptssince 2000
from 10.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.487
+14%since 2010
from 0.427 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.2%
US avg: 9.9%
Other services9.9%
US avg: 6.7%
Information9.3%
US avg: 10.8%
Public administration9.1%
US avg: 4.8%
Finance & insurance8.5%
US avg: 5.9%
Professional, scientific, technical7.8%
US avg: 5.1%
Wholesale trade6.7%
US avg: 6.9%
Transportation & warehousing1.4%
US avg: 2.2%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$150,800
+23%inflation adjusted, since 2000
from $67,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$842
+21%inflation adjusted, since 2000
from $382 in 2000
US average: $1,442
Owner-occupied
58.9%
−15.2 ptssince 2000
from 74.1% in 2000
41.1% rent
Vacancy rate
8.8%
−2.0 ptssince 2009
from 10.8% in 2009
US average: 10.0%
Owner cost-burdened
15.4%
+2.6 ptssince 2009
from 12.8% in 2009
US average: 22.9%
Renter cost-burdened
39.4%
−1.8 ptssince 2009
from 41.2% in 2009
US average: 47.4%
Afford Score
2.5
+6%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
44
RELATED:See current rent listings in Gerald on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(1,144)
Black0.1%(1)
Hispanic / Latino0.9%(11)
Asian0.4%(5)
Other0%
Diversity Score3.6%(42)
2024
White, non-Hispanic75%(1,026)
Black0.3%(4)
Hispanic / Latino4.5%(62)
Asian2.1%(29)
Other18.1%(247)
Diversity Score50.3%(688)
Diversity Score
50
+1289%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.2%
+10.9 ptssince 2000
from 5.3% in 2000
US average: 35.6%
High school or higher
89.1%
+23.9 ptssince 2000
from 65.2% in 2000
US average: 89.6%
Graduate degree
4.6%
+3.6 ptssince 2000
from 0.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
28.2 min
+31%since 2000
from 21.5 min in 2000
US average: 26.5
Drive alone to work
79.3%
−1.8 ptssince 2009
from 81.1% in 2009
US average: 68.9%
Carpooled to work
5.8%
−9.9 ptssince 2009
from 15.7% in 2009
US average: 8.5%
Public transit
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
11.3%
+10.4 ptssince 2009
from 0.8% in 2009
US average: 15.0%
Walked to work
3.7%
+3.7 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.0%
Unchangedsince 2009
from 6.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.1%
−2.7 ptssince 2011
from 8.9% in 2011
US average: 5.2%
Labor force participation
66.6%
−0.6 ptssince 2011
from 67.3% in 2011
US average: 63.5%
Self-employed
12.5%
+8.4 ptssince 2009
from 4.1% in 2009
US average: 13.1%
Management & professional
23.8%
−26.1 ptssince 2009
from 49.9% in 2009
US average: 42.5%
Section 08

People & community

Male
51.2%
+5.7 ptssince 2009
from 45.5% in 2009
Female
48.8%
−5.7 ptssince 2009
from 54.5% in 2009
Foreign born
2.1%
+1.3 ptssince 2009
from 0.8% in 2009
US average: 14.1%
Veterans
8.4%
−38.3 ptssince 2009
from 46.7% in 2009
US average: 6.2%
With a disability
14.3%
+0.3 ptssince 2012
from 14.0% in 2012
US average: 13.3%
Uninsured
12.5%
−73.1 ptssince 2013
from 85.6% in 2013
US average: 8.4%
Broadband at home
89.4%
+27.3 ptssince 2017
from 62.1% in 2017
US average: 91.0%
English only at home
97.1%
−0.6 ptssince 2016
from 97.6% in 2016
US average: 77.7%
Spanish at home
0.2%
−1.5 ptssince 2016
from 1.7% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Gerald, Missouri?

Gerald, Missouri has about 1,368 residents according to the 2024 American Community Survey.

What is the median household income in Gerald, Missouri?

The typical household in Gerald, Missouri earns about $61,458 a year. Half of households make more than that, and half make less.

Is Gerald, Missouri expensive?

In Gerald, Missouri, the median home is worth about $150,800, and the typical rent is about $842 a month.

How educated are people in Gerald, Missouri?

About 16.2% of adults age 25 and over in Gerald, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Gerald, Missouri?

About 14.5% of people in Gerald, Missouri live below the federal poverty line.

Has Gerald, Missouri grown since 1990?

Yes, Gerald, Missouri has grown since 1990. The population has added about 487 residents, a change of about 55 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →