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CITY · 2010 ACS

Willow River

Minnesota · 415 residents · 1.753 sq mi
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The short version

Willow River has notably lower household income than the US average, with a median household income of $32,679. Population has grown 34% since 2000. Median home value has more than doubled since 2000, reaching $129,400. The poverty rate of 29.3% is well above the national figure. Households here earn about 43% less than the Minnesota median.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 35.1
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Less affordable
home values up 80%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
415
+34%since 2000
from 309 in 2000
1990 – 2025
Population density
237 / sq mi
+34%since 2000
from 176 / sq mi in 2000
US average: 261
Median age
35.1
+2%since 2000
from 34.3 in 2000
US average: 37.2
Population, 1990 – 2024
2573113664214751990201020202024Willow River
2024342
1990201020202024
Section 02

Income & economy

Median household income
$32,679
−1%inflation adjusted, since 2000
from $25,938 in 2000
US average: $52,703
1990 – 2024
Per capita income
$18,858
+13%since 2000
from $16,620 in 2000
US average: $27,286
Households earning $100K+
10.3%
−10.0 ptssince 2009
from 20.2% in 2009
US average: 33.3%
Poverty rate
29.3%
+12.4 ptssince 2000
from 16.9% in 2000
US average: 13.8%
Income inequality (Gini)
0.398
US average: 0.461
Workforce by industry, 2010
Information13.5%
US avg: 11.5%
Wholesale trade11.5%
US avg: 7.2%
Retail trade8.9%
US avg: 10.9%
Agriculture, forestry, fishing4.7%
US avg: 1.9%
Construction4.7%
US avg: 1.4%
Transportation & warehousing3.6%
US avg: 3.1%
Finance & insurance1.6%
US avg: 5.1%
Professional, scientific, technical1.6%
US avg: 4.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 2.4%
Other services0%
US avg: 7%
Public administration0%
US avg: 4.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$129,400
+80%inflation adjusted, since 2000
from $56,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$475
+9%inflation adjusted, since 2000
from $345 in 2000
US average: $853
Owner-occupied
43.9%
−26.6 ptssince 2000
from 70.5% in 2000
31.8% rent
Vacancy rate
16.3%
+2.5 ptssince 2009
from 13.8% in 2009
US average: 12.1%
Owner cost-burdened
43.8%
+6.2 ptssince 2009
from 37.7% in 2009
US average: 30.9%
Renter cost-burdened
37.8%
+16.6 ptssince 2009
from 21.2% in 2009
US average: 46.8%
Afford Score
4.0
+81%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Willow River on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.6%(283)
Black0%(0)
Hispanic / Latino1.9%(6)
Asian0%(0)
Other0%
Diversity Score5.1%(16)
2010
White, non-Hispanic93.7%(389)
Black0.2%(1)
Hispanic / Latino2.2%(9)
Asian0%(0)
Other0%(0)
Diversity Score6.1%(25)
Diversity Score
6
+20%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.2%
+7.3 ptssince 2000
from 10.9% in 2000
US average: 27.9%
High school or higher
89.9%
+9.6 ptssince 2000
from 80.3% in 2000
US average: 84.9%
Graduate degree
8.5%
+7.4 ptssince 2000
from 1.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.1 min
+38%since 2000
from 16.8 min in 2000
US average: 25.2
Drive alone to work
69.8%
+0.4 ptssince 2009
from 69.4% in 2009
US average: 76.2%
Carpooled to work
8.3%
−0.9 ptssince 2009
from 9.2% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
10.4%
−4.9 ptssince 2009
from 15.3% in 2009
US average: 4.1%
Walked to work
6.8%
+4.2 ptssince 2009
from 2.6% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
5.7%
+0.2 ptssince 2009
from 5.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.1%
+1.1 ptssince 2009
from 15.0% in 2009
US average: 12.9%
Management & professional
18.8%
−35.7 ptssince 2009
from 54.4% in 2009
US average: 35.2%
Section 08

People & community

Male
46.3%
−2.5 ptssince 2009
from 48.9% in 2009
Female
53.7%
+2.5 ptssince 2009
from 51.1% in 2009
Foreign born
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 12.8%
Veterans
19.3%
−31.6 ptssince 2009
from 50.9% in 2009
US average: 9.9%
Drill deeper

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Compare Willow River to nearby cities

WILLOW RIVER VS
Cloquet
Income$61,367+88%
Home value$212,700+64%
Population12,399+3000%
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WILLOW RIVER VS
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Income$90,849+178%
Home value$382,300+195%
Population10,110+2428%
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WILLOW RIVER VS
Superior
Income$64,216+97%
Home value$180,400+39%
Population26,397+6499%
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WILLOW RIVER VS
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Income$68,807+111%
Home value$242,700+88%
Population88,330+21983%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willow River, Minnesota?

Willow River, Minnesota has about 415 residents according to the 2010 American Community Survey.

What is the median household income in Willow River, Minnesota?

The typical household in Willow River, Minnesota earns about $32,679 a year. Half of households make more than that, and half make less.

Is Willow River, Minnesota expensive?

In Willow River, Minnesota, the median home is worth about $129,400, and the typical rent is about $475 a month.

How educated are people in Willow River, Minnesota?

About 18.2% of adults age 25 and over in Willow River, Minnesota hold a bachelor's degree or higher.

What is the poverty rate in Willow River, Minnesota?

About 29.3% of people in Willow River, Minnesota live below the federal poverty line.

Has Willow River, Minnesota grown since 1990?

Yes, Willow River, Minnesota has grown since 1990. The population has added about 140 residents, a change of about 51 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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