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CITY

Rowley

Massachusetts · 1,708 residents · 1.714 sq mi
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The short version

Rowley is significantly wealthier than the US average, with a median household income of $109,622. Population has grown 19% since 2000. 57% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $614,800. With a median age of 46.3, the population is older than the US median of 38.9. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 46.3
US median: 38.9
More educated
57% hold a bachelor's degree
US average: 36%
Less affordable
home values up 38%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,708
+19%since 2000
from 1,434 in 2000
1990 – 2024
Population density
996 / sq mi
+19%since 2000
from 837 / sq mi in 2000
US average: 281
Median age
46.3
+13%since 2000
from 40.8 in 2000
US average: 38.9
Population, 1990 – 2024
1K1K1K2K2K1990201020202024Rowley
20242K
1990201020202024
Section 02

Income & economy

Median household income
$109,622
+28%inflation adjusted, since 2000
from $47,031 in 2000
US average: $82,259
1990 – 2024
Per capita income
$74,350
+248%since 2000
from $21,343 in 2000
US average: $44,673
Households earning $100K+
71.8%
+28.5 ptssince 2009
from 43.2% in 2009
US average: 53.3%
Poverty rate
6.1%
+1.7 ptssince 2000
from 4.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.510
+32%since 2010
from 0.387 in 2010
US average: 0.476
Workforce by industry, 2024
Information14%
US avg: 10.8%
Retail trade10.6%
US avg: 9.9%
Wholesale trade7.1%
US avg: 6.9%
Other services3.7%
US avg: 6.7%
Arts, entertainment, food2.8%
US avg: 1.9%
Public administration1.8%
US avg: 4.8%
Finance & insurance1.6%
US avg: 5.9%
Professional, scientific, technical1.6%
US avg: 5.1%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$614,800
+38%inflation adjusted, since 2000
from $244,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,663
+94%inflation adjusted, since 2000
from $471 in 2000
US average: $1,442
Owner-occupied
78.6%
+7.4 ptssince 2000
from 71.2% in 2000
21.4% rent
Vacancy rate
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 10.0%
Owner cost-burdened
40.7%
+12.9 ptssince 2009
from 27.7% in 2009
US average: 22.9%
Renter cost-burdened
42.0%
+15.7 ptssince 2009
from 26.3% in 2009
US average: 47.4%
Afford Score
5.6
+8%since 2000
from 5.2 in 2000
1990 – 2024
Gentrification Score
69
RELATED:See current rent listings in Rowley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.8%(1,403)
Black0.3%(5)
Hispanic / Latino0.5%(7)
Asian0.6%(8)
Other0%
Diversity Score3.5%(50)
2024
White, non-Hispanic85.4%(1,458)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other14.6%(250)
Diversity Score31.2%(534)
Diversity Score
31
+797%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
57.3%
+22.1 ptssince 2000
from 35.3% in 2000
US average: 35.6%
High school or higher
100.0%
+15.2 ptssince 2000
from 84.8% in 2000
US average: 89.6%
Graduate degree
34.8%
+27.1 ptssince 2000
from 7.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.7 min
−10%since 2000
from 27.4 min in 2000
US average: 26.5
Drive alone to work
87.4%
−0.6 ptssince 2009
from 88.0% in 2009
US average: 68.9%
Carpooled to work
1.7%
−0.5 ptssince 2009
from 2.2% in 2009
US average: 8.5%
Public transit
0.0%
−4.6 ptssince 2009
from 4.6% in 2009
US average: 3.2%
Worked from home
10.9%
+5.8 ptssince 2009
from 5.1% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
8.6%
+4.4 ptssince 2009
from 4.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−4.2 ptssince 2011
from 4.2% in 2011
US average: 5.2%
Labor force participation
73.0%
+3.9 ptssince 2011
from 69.2% in 2011
US average: 63.5%
Self-employed
26.6%
+17.8 ptssince 2009
from 8.8% in 2009
US average: 13.1%
Management & professional
68.7%
+11.8 ptssince 2009
from 56.9% in 2009
US average: 42.5%
Section 08

People & community

Male
46.1%
−2.3 ptssince 2009
from 48.3% in 2009
Female
53.9%
+2.3 ptssince 2009
from 51.7% in 2009
Foreign born
1.3%
−3.8 ptssince 2009
from 5.1% in 2009
US average: 14.1%
Veterans
7.6%
−40.6 ptssince 2009
from 48.2% in 2009
US average: 6.2%
With a disability
13.3%
−1.1 ptssince 2012
from 14.4% in 2012
US average: 13.3%
Uninsured
1.1%
−93.9 ptssince 2013
from 95.0% in 2013
US average: 8.4%
Broadband at home
87.6%
+3.4 ptssince 2017
from 84.2% in 2017
US average: 91.0%
English only at home
100.0%
+1.4 ptssince 2016
from 98.6% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
Drill deeper

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Compare Rowley to nearby cities

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Home value$834,000+36%
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ROWLEY VS
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ROWLEY VS
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ROWLEY VS
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Home value$650,300+6%
Population43,363+2439%
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Frequently asked

How many people live in Rowley, Massachusetts?

Rowley, Massachusetts has about 1,708 residents according to the 2024 American Community Survey.

What is the median household income in Rowley, Massachusetts?

The typical household in Rowley, Massachusetts earns about $109,622 a year. Half of households make more than that, and half make less.

Is Rowley, Massachusetts expensive?

In Rowley, Massachusetts, the median home is worth about $614,800, and the typical rent is about $1,663 a month.

How educated are people in Rowley, Massachusetts?

About 57.3% of adults age 25 and over in Rowley, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Rowley, Massachusetts?

About 6.1% of people in Rowley, Massachusetts live below the federal poverty line.

Has Rowley, Massachusetts grown since 1990?

Yes, Rowley, Massachusetts has grown since 1990. The population has added about 639 residents, a change of about 60 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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