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CITY

Rowley

Iowa · 267 residents (2025 est.) · 0.388 sq mi
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The short version

Rowley has notably lower household income than the US average, with a median household income of $60,313. Population has grown 22% since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $145,800.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.6
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
353
+22%since 2000
from 290 in 2000
1990 – 2025
Population density
910 / sq mi
+22%since 2000
from 747 / sq mi in 2000
US average: 281
Median age
42.6
+7%since 2000
from 39.8 in 2000
US average: 38.9

PEP 2025 EST:267 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2352683003323651990201020202024Rowley
2024353
1990201020202024
Section 02

Income & economy

Median household income
$60,313
−9%inflation adjusted, since 2000
from $36,563 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,956
+90%since 2000
from $17,315 in 2000
US average: $44,673
Households earning $100K+
38.3%
+5.0 ptssince 2009
from 33.3% in 2009
US average: 53.3%
Poverty rate
9.5%
+2.4 ptssince 2000
from 7.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.417
+48%since 2010
from 0.281 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.6%
US avg: 9.9%
Information16.1%
US avg: 10.8%
Other services8.3%
US avg: 6.7%
Transportation & warehousing6.8%
US avg: 2.2%
Wholesale trade4.4%
US avg: 6.9%
Agriculture, forestry, fishing3.9%
US avg: 1.6%
Construction3.9%
US avg: 1.2%
Finance & insurance3.4%
US avg: 5.9%
Professional, scientific, technical3.4%
US avg: 5.1%
Public administration2.4%
US avg: 4.8%
Arts, entertainment, food0.5%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$145,800
+28%inflation adjusted, since 2000
from $62,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,042
+58%inflation adjusted, since 2000
from $363 in 2000
US average: $1,442
Owner-occupied
86.5%
−1.8 ptssince 2000
from 88.3% in 2000
13.5% rent
Vacancy rate
1.5%
−3.0 ptssince 2009
from 4.4% in 2009
US average: 10.0%
Owner cost-burdened
19.1%
+11.8 ptssince 2009
from 7.3% in 2009
US average: 22.9%
Renter cost-burdened
22.2%
+2.2 ptssince 2009
from 20.0% in 2009
US average: 47.4%
Afford Score
2.4
+41%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
40
RELATED:See current rent listings in Rowley on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic99.3%(288)
Black0%(0)
Hispanic / Latino0%(0)
Asian0.7%(2)
Other0%
Diversity Score1.7%(5)
2024
White, non-Hispanic99.4%(351)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0.6%(2)
Diversity Score1.4%(5)
Diversity Score
1
−18%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.5%
+12.4 ptssince 2000
from 6.1% in 2000
US average: 35.6%
High school or higher
96.6%
+15.9 ptssince 2000
from 80.7% in 2000
US average: 89.6%
Graduate degree
1.3%
−0.7 ptssince 2000
from 2.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.0 min
+31%since 2000
from 17.6 min in 2000
US average: 26.5
Drive alone to work
78.4%
−4.8 ptssince 2009
from 83.2% in 2009
US average: 68.9%
Carpooled to work
4.9%
−9.7 ptssince 2009
from 14.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
12.7%
+12.7 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
2.9%
+0.8 ptssince 2009
from 2.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.3%
+2.3 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
8.1%
+6.9 ptssince 2011
from 1.2% in 2011
US average: 5.2%
Labor force participation
72.4%
−2.9 ptssince 2011
from 75.3% in 2011
US average: 63.5%
Self-employed
6.8%
−8.8 ptssince 2009
from 15.7% in 2009
US average: 13.1%
Management & professional
20.0%
−26.5 ptssince 2009
from 46.5% in 2009
US average: 42.5%
Section 08

People & community

Male
49.6%
−6.5 ptssince 2009
from 56.1% in 2009
Female
50.4%
+6.5 ptssince 2009
from 43.9% in 2009
Foreign born
0.3%
−0.3 ptssince 2009
from 0.6% in 2009
US average: 14.1%
Veterans
9.0%
−43.7 ptssince 2009
from 52.7% in 2009
US average: 6.2%
With a disability
13.9%
+7.0 ptssince 2012
from 6.9% in 2012
US average: 13.3%
Uninsured
1.1%
−95.6 ptssince 2013
from 96.7% in 2013
US average: 8.4%
Broadband at home
76.7%
−12.8 ptssince 2017
from 89.5% in 2017
US average: 91.0%
English only at home
100.0%
+2.7 ptssince 2016
from 97.3% in 2016
US average: 77.7%
Spanish at home
0.0%
−2.4 ptssince 2016
from 2.4% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Rowley, Iowa?

Rowley, Iowa has about 353 residents according to the 2024 American Community Survey.

What is the median household income in Rowley, Iowa?

The typical household in Rowley, Iowa earns about $60,313 a year. Half of households make more than that, and half make less.

Is Rowley, Iowa expensive?

In Rowley, Iowa, the median home is worth about $145,800, and the typical rent is about $1,042 a month.

How educated are people in Rowley, Iowa?

About 18.5% of adults age 25 and over in Rowley, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Rowley, Iowa?

About 9.5% of people in Rowley, Iowa live below the federal poverty line.

Has Rowley, Iowa grown since 1990?

Yes, Rowley, Iowa has grown since 1990. The population has added about 80 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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