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CITY

New Market

Iowa · 381 residents (2025 est.) · 0.433 sq mi
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The short version

New Market has notably lower household income than the US average, with a median household income of $50,000. Population has declined 13% since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $102,700. With a median age of 52.6, the population is older than the US median of 38.9. Households here earn about 33% less than the Iowa median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 52.6
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Less affordable
home values up 47%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
397
−13%since 2000
from 456 in 2000
1990 – 2025
Population density
917 / sq mi
−13%since 2000
from 1,053 / sq mi in 2000
US average: 281
Median age
52.6
+37%since 2000
from 38.4 in 2000
US average: 38.9

PEP 2025 EST:381 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3573964354745131990201020202024New Market
2024397
1990201020202024
Section 02

Income & economy

Median household income
$50,000
−14%inflation adjusted, since 2000
from $31,771 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,252
+116%since 2000
from $15,381 in 2000
US average: $44,673
Households earning $100K+
28.2%
+16.1 ptssince 2009
from 12.0% in 2009
US average: 53.3%
Poverty rate
17.9%
+3.7 ptssince 2000
from 14.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.441
+20%since 2010
from 0.367 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade13.5%
US avg: 9.9%
Information9.6%
US avg: 10.8%
Wholesale trade7.7%
US avg: 6.9%
Finance & insurance5.8%
US avg: 5.9%
Professional, scientific, technical5.8%
US avg: 5.1%
Agriculture, forestry, fishing5.3%
US avg: 1.6%
Construction5.3%
US avg: 1.2%
Other services3.8%
US avg: 6.7%
Arts, entertainment, food1.9%
US avg: 1.9%
Public administration1.9%
US avg: 4.8%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$102,700
+47%inflation adjusted, since 2000
from $38,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$832
+2%inflation adjusted, since 2000
from $446 in 2000
US average: $1,442
Owner-occupied
78.7%
+0.7 ptssince 2000
from 78.0% in 2000
21.3% rent
Vacancy rate
13.8%
+1.0 ptssince 2009
from 12.8% in 2009
US average: 10.0%
Owner cost-burdened
14.2%
−0.9 ptssince 2009
from 15.1% in 2009
US average: 22.9%
Renter cost-burdened
25.0%
−6.3 ptssince 2009
from 31.3% in 2009
US average: 47.4%
Afford Score
2.1
+70%since 2000
from 1.2 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in New Market on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.9%(451)
Black0%(0)
Hispanic / Latino0.4%(2)
Asian0.4%(2)
Other0%
Diversity Score2.2%(10)
2024
White, non-Hispanic87.7%(348)
Black0%(0)
Hispanic / Latino3.3%(13)
Asian0%(0)
Other9.1%(36)
Diversity Score27.8%(110)
Diversity Score
28
+1173%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.1%
+1.4 ptssince 2000
from 9.6% in 2000
US average: 35.6%
High school or higher
90.6%
+2.1 ptssince 2000
from 88.4% in 2000
US average: 89.6%
Graduate degree
0.0%
−2.3 ptssince 2000
from 2.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.5 min
+8%since 2000
from 13.4 min in 2000
US average: 26.5
Drive alone to work
78.6%
−1.9 ptssince 2009
from 80.5% in 2009
US average: 68.9%
Carpooled to work
10.7%
−0.3 ptssince 2009
from 11.0% in 2009
US average: 8.5%
Public transit
0.0%
−1.2 ptssince 2009
from 1.2% in 2009
US average: 3.2%
Worked from home
4.6%
+4.0 ptssince 2009
from 0.6% in 2009
US average: 15.0%
Walked to work
6.1%
+1.9 ptssince 2009
from 4.3% in 2009
US average: 2.4%
Biked to work
0.0%
−2.4 ptssince 2009
from 2.4% in 2009
US average: 0.4%
No vehicle available
2.7%
−2.1 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−12.6 ptssince 2011
from 15.4% in 2011
US average: 5.2%
Labor force participation
63.1%
−8.6 ptssince 2011
from 71.8% in 2011
US average: 63.5%
Self-employed
17.8%
−7.1 ptssince 2009
from 24.9% in 2009
US average: 13.1%
Management & professional
26.0%
−29.1 ptssince 2009
from 55.0% in 2009
US average: 42.5%
Section 08

People & community

Male
48.9%
+5.4 ptssince 2009
from 43.5% in 2009
Female
51.1%
−5.4 ptssince 2009
from 56.5% in 2009
Foreign born
2.5%
+1.3 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
7.9%
−35.5 ptssince 2009
from 43.4% in 2009
US average: 6.2%
With a disability
16.1%
−2.0 ptssince 2012
from 18.1% in 2012
US average: 13.3%
Uninsured
7.6%
−82.5 ptssince 2013
from 90.1% in 2013
US average: 8.4%
Broadband at home
84.0%
+14.1 ptssince 2017
from 69.9% in 2017
US average: 91.0%
English only at home
99.2%
+0.3 ptssince 2016
from 98.9% in 2016
US average: 77.7%
Spanish at home
0.8%
−0.3 ptssince 2016
from 1.1% in 2016
US average: 13.6%
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Frequently asked

How many people live in New Market, Iowa?

New Market, Iowa has about 397 residents according to the 2024 American Community Survey.

What is the median household income in New Market, Iowa?

The typical household in New Market, Iowa earns about $50,000 a year. Half of households make more than that, and half make less.

Is New Market, Iowa expensive?

In New Market, Iowa, the median home is worth about $102,700, and the typical rent is about $832 a month.

How educated are people in New Market, Iowa?

About 11.1% of adults age 25 and over in New Market, Iowa hold a bachelor's degree or higher.

What is the poverty rate in New Market, Iowa?

About 17.9% of people in New Market, Iowa live below the federal poverty line.

Has New Market, Iowa grown since 1990?

Yes, New Market, Iowa has shrunk since 1990. The population has lost about 67 residents, a change of about -14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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