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CITY

New London

Iowa · 1,850 residents (2025 est.) · 1.084 sq mi
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The short version

New London has roughly average household income, with a median household income of $77,560. Population has grown 21% since 2000. 23% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $139,600.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 35.5
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,338
+21%since 2000
from 1,937 in 2000
1990 – 2025
Population density
2,157 / sq mi
+21%since 2000
from 1,787 / sq mi in 2000
US average: 281
Median age
35.5
−5%since 2000
from 37.5 in 2000
US average: 38.9

PEP 2025 EST:1,850 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K2K3K1990201020202024New London
20242K
1990201020202024
Section 02

Income & economy

Median household income
$77,560
+8%inflation adjusted, since 2000
from $39,432 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,279
+60%since 2000
from $18,301 in 2000
US average: $44,673
Households earning $100K+
50.2%
+33.1 ptssince 2009
from 17.1% in 2009
US average: 53.3%
Poverty rate
8.4%
+2.0 ptssince 2000
from 6.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.314
−15%since 2010
from 0.368 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.8%
US avg: 9.9%
Information9.8%
US avg: 10.8%
Wholesale trade7.1%
US avg: 6.9%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical6.2%
US avg: 5.1%
Other services3.2%
US avg: 6.7%
Arts, entertainment, food2%
US avg: 1.9%
Transportation & warehousing1.4%
US avg: 2.2%
Public administration1.3%
US avg: 4.8%
Agriculture, forestry, fishing1%
US avg: 1.6%
Construction1%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$139,600
+28%inflation adjusted, since 2000
from $59,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$849
−1%inflation adjusted, since 2000
from $471 in 2000
US average: $1,442
Owner-occupied
83.4%
+8.6 ptssince 2000
from 74.8% in 2000
16.6% rent
Vacancy rate
6.0%
+3.7 ptssince 2009
from 2.3% in 2009
US average: 10.0%
Owner cost-burdened
14.0%
−7.7 ptssince 2009
from 21.7% in 2009
US average: 22.9%
Renter cost-burdened
36.2%
−6.2 ptssince 2009
from 42.5% in 2009
US average: 47.4%
Afford Score
1.8
+18%since 2000
from 1.5 in 2000
1990 – 2024
Gentrification Score
73
RELATED:See current rent listings in New London on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98%(1,899)
Black0.3%(6)
Hispanic / Latino0.8%(15)
Asian0.3%(5)
Other0%
Diversity Score3.3%(65)
2024
White, non-Hispanic90.4%(2,114)
Black2.3%(53)
Hispanic / Latino4.1%(97)
Asian0%(1)
Other3.1%(73)
Diversity Score22.4%(524)
Diversity Score
22
+570%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.7%
+7.7 ptssince 2000
from 15.0% in 2000
US average: 35.6%
High school or higher
96.1%
+7.4 ptssince 2000
from 88.8% in 2000
US average: 89.6%
Graduate degree
8.0%
+3.3 ptssince 2000
from 4.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.3 min
+95%since 2000
from 11.5 min in 2000
US average: 26.5
Drive alone to work
87.8%
+5.1 ptssince 2009
from 82.7% in 2009
US average: 68.9%
Carpooled to work
7.9%
−4.7 ptssince 2009
from 12.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.9%
+1.5 ptssince 2009
from 1.4% in 2009
US average: 15.0%
Walked to work
1.3%
−1.5 ptssince 2009
from 2.9% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
5.2%
−1.3 ptssince 2009
from 6.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
+0.7 ptssince 2011
from 1.9% in 2011
US average: 5.2%
Labor force participation
65.5%
+9.2 ptssince 2011
from 56.3% in 2011
US average: 63.5%
Self-employed
21.2%
+12.1 ptssince 2009
from 9.1% in 2009
US average: 13.1%
Management & professional
33.8%
−19.4 ptssince 2009
from 53.2% in 2009
US average: 42.5%
Section 08

People & community

Male
44.1%
−6.2 ptssince 2009
from 50.4% in 2009
Female
55.9%
+6.2 ptssince 2009
from 49.6% in 2009
Foreign born
0.7%
−0.8 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
5.0%
−45.4 ptssince 2009
from 50.4% in 2009
US average: 6.2%
With a disability
12.2%
−3.6 ptssince 2012
from 15.8% in 2012
US average: 13.3%
Uninsured
5.8%
−83.1 ptssince 2013
from 88.9% in 2013
US average: 8.4%
Broadband at home
88.8%
+12.4 ptssince 2017
from 76.4% in 2017
US average: 91.0%
English only at home
97.8%
+0.9 ptssince 2016
from 96.9% in 2016
US average: 77.7%
Spanish at home
1.0%
−1.0 ptssince 2016
from 2.0% in 2016
US average: 13.6%
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Frequently asked

How many people live in New London, Iowa?

New London, Iowa has about 2,338 residents according to the 2024 American Community Survey.

What is the median household income in New London, Iowa?

The typical household in New London, Iowa earns about $77,560 a year. Half of households make more than that, and half make less.

Is New London, Iowa expensive?

In New London, Iowa, the median home is worth about $139,600, and the typical rent is about $849 a month.

How educated are people in New London, Iowa?

About 22.7% of adults age 25 and over in New London, Iowa hold a bachelor's degree or higher.

What is the poverty rate in New London, Iowa?

About 8.4% of people in New London, Iowa live below the federal poverty line.

Has New London, Iowa grown since 1990?

Yes, New London, Iowa has grown since 1990. The population has added about 421 residents, a change of about 22 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →