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CITY

Neola

Iowa · 903 residents (2025 est.) · 0.799 sq mi
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The short version

Neola has lower-than-average household income, with a median household income of $73,306. Population has grown 32% since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $205,100. Poverty is rare here, at 6.1% of residents.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.5
US median: 38.9
Less educated
16% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,116
+32%since 2000
from 845 in 2000
1990 – 2025
Population density
1,397 / sq mi
+32%since 2000
from 1,058 / sq mi in 2000
US average: 281
Median age
36.5
+3%since 2000
from 35.3 in 2000
US average: 38.9

PEP 2025 EST:903 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7908819731K1K1990201020202024Neola
20241K
1990201020202024
Section 02

Income & economy

Median household income
$73,306
−15%inflation adjusted, since 2000
from $47,500 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,466
+83%since 2000
from $17,737 in 2000
US average: $44,673
Households earning $100K+
44.9%
+7.9 ptssince 2009
from 36.9% in 2009
US average: 53.3%
Poverty rate
6.1%
−1.2 ptssince 2000
from 7.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.381
+1%since 2010
from 0.377 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.3%
US avg: 10.8%
Retail trade10.4%
US avg: 9.9%
Finance & insurance7.7%
US avg: 5.9%
Professional, scientific, technical7.2%
US avg: 5.1%
Other services7.2%
US avg: 6.7%
Public administration7%
US avg: 4.8%
Wholesale trade4.7%
US avg: 6.9%
Transportation & warehousing4.7%
US avg: 2.2%
Arts, entertainment, food1.9%
US avg: 1.9%
Agriculture, forestry, fishing1.5%
US avg: 1.6%
Construction1.5%
US avg: 1.2%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$205,100
+30%inflation adjusted, since 2000
from $86,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$968
+5%inflation adjusted, since 2000
from $505 in 2000
US average: $1,442
Owner-occupied
74.5%
−3.4 ptssince 2000
from 77.9% in 2000
25.5% rent
Vacancy rate
2.2%
−4.3 ptssince 2009
from 6.5% in 2009
US average: 10.0%
Owner cost-burdened
10.5%
−4.0 ptssince 2009
from 14.5% in 2009
US average: 22.9%
Renter cost-burdened
36.5%
−29.2 ptssince 2009
from 65.7% in 2009
US average: 47.4%
Afford Score
2.8
+53%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
25
RELATED:See current rent listings in Neola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.5%(832)
Black0%(0)
Hispanic / Latino0.2%(2)
Asian0.7%(6)
Other0%
Diversity Score2.4%(20)
2024
White, non-Hispanic95.2%(1,062)
Black0.2%(2)
Hispanic / Latino3.6%(40)
Asian0%(0)
Other1.1%(12)
Diversity Score11.6%(130)
Diversity Score
12
+392%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.9%
+2.7 ptssince 2000
from 13.2% in 2000
US average: 35.6%
High school or higher
96.9%
+3.7 ptssince 2000
from 93.2% in 2000
US average: 89.6%
Graduate degree
7.4%
+4.6 ptssince 2000
from 2.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.7 min
+38%since 2000
from 18.6 min in 2000
US average: 26.5
Drive alone to work
75.4%
+2.1 ptssince 2009
from 73.3% in 2009
US average: 68.9%
Carpooled to work
6.2%
−7.6 ptssince 2009
from 13.7% in 2009
US average: 8.5%
Public transit
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
15.6%
+10.0 ptssince 2009
from 5.6% in 2009
US average: 15.0%
Walked to work
2.6%
−4.3 ptssince 2009
from 7.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
9.3%
+4.6 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.2%
−4.2 ptssince 2011
from 4.4% in 2011
US average: 5.2%
Labor force participation
63.1%
−10.0 ptssince 2011
from 73.0% in 2011
US average: 63.5%
Self-employed
13.6%
+5.5 ptssince 2009
from 8.1% in 2009
US average: 13.1%
Management & professional
28.1%
−38.7 ptssince 2009
from 66.7% in 2009
US average: 42.5%
Section 08

People & community

Male
41.6%
−1.8 ptssince 2009
from 43.4% in 2009
Female
58.4%
+1.8 ptssince 2009
from 56.6% in 2009
Foreign born
0.4%
−0.3 ptssince 2009
from 0.7% in 2009
US average: 14.1%
Veterans
9.4%
−32.3 ptssince 2009
from 41.7% in 2009
US average: 6.2%
With a disability
13.1%
+1.8 ptssince 2012
from 11.3% in 2012
US average: 13.3%
Uninsured
1.4%
−92.4 ptssince 2013
from 93.8% in 2013
US average: 8.4%
Broadband at home
77.9%
+8.3 ptssince 2017
from 69.6% in 2017
US average: 91.0%
English only at home
99.5%
+1.3 ptssince 2016
from 98.3% in 2016
US average: 77.7%
Spanish at home
0.2%
−1.6 ptssince 2016
from 1.7% in 2016
US average: 13.6%
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Frequently asked

How many people live in Neola, Iowa?

Neola, Iowa has about 1,116 residents according to the 2024 American Community Survey.

What is the median household income in Neola, Iowa?

The typical household in Neola, Iowa earns about $73,306 a year. Half of households make more than that, and half make less.

Is Neola, Iowa expensive?

In Neola, Iowa, the median home is worth about $205,100, and the typical rent is about $968 a month.

How educated are people in Neola, Iowa?

About 15.9% of adults age 25 and over in Neola, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Neola, Iowa?

About 6.1% of people in Neola, Iowa live below the federal poverty line.

Has Neola, Iowa grown since 1990?

Yes, Neola, Iowa has grown since 1990. The population has added about 222 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Neola, Iowa: demographics, income & housing data · CensusEasy