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CITY

Luana

Iowa · 309 residents (2025 est.) · 1.102 sq mi
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The short version

Luana has roughly average household income, with a median household income of $76,750. Population has grown 27% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $152,700. At a median age of 27.6, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 27.6
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Less affordable
home values up 57%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
317
+27%since 2000
from 249 in 2000
1990 – 2025
Population density
288 / sq mi
+27%since 2000
from 226 / sq mi in 2000
US average: 281
Median age
27.6
−29%since 2000
from 38.8 in 2000
US average: 38.9

PEP 2025 EST:309 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1832252683103521990201020202024Luana
2024317
1990201020202024
Section 02

Income & economy

Median household income
$76,750
+42%inflation adjusted, since 2000
from $29,583 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,813
+115%since 2000
from $16,165 in 2000
US average: $44,673
Households earning $100K+
52.8%
+39.1 ptssince 2009
from 13.7% in 2009
US average: 53.3%
Poverty rate
8.2%
−1.7 ptssince 2000
from 9.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.355
−12%since 2010
from 0.403 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.9%
US avg: 9.9%
Wholesale trade15.1%
US avg: 6.9%
Information8.1%
US avg: 10.8%
Other services3.8%
US avg: 6.7%
Agriculture, forestry, fishing3.2%
US avg: 1.6%
Construction3.2%
US avg: 1.2%
Public administration2.7%
US avg: 4.8%
Transportation & warehousing2.2%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Finance & insurance0.5%
US avg: 5.9%
Professional, scientific, technical0.5%
US avg: 5.1%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$152,700
+57%inflation adjusted, since 2000
from $53,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$800
+40%inflation adjusted, since 2000
from $313 in 2000
US average: $1,442
Owner-occupied
85.8%
+11.1 ptssince 2000
from 74.8% in 2000
14.2% rent
Vacancy rate
17.0%
+17.0 ptssince 2009
from 0.0% in 2009
US average: 10.0%
Owner cost-burdened
21.1%
+3.2 ptssince 2009
from 17.9% in 2009
US average: 22.9%
Renter cost-burdened
16.7%
−19.7 ptssince 2009
from 36.4% in 2009
US average: 47.4%
Afford Score
2.0
+10%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
61
RELATED:See current rent listings in Luana on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.4%(235)
Black0%(0)
Hispanic / Latino5.2%(13)
Asian0%(0)
Other0%
Diversity Score12.4%(31)
2024
White, non-Hispanic98.4%(312)
Black0.6%(2)
Hispanic / Latino0%(0)
Asian0%(0)
Other0.9%(3)
Diversity Score3.9%(12)
Diversity Score
4
−69%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
21.1%
+9.5 ptssince 2000
from 11.6% in 2000
US average: 35.6%
High school or higher
90.3%
+19.8 ptssince 2000
from 70.5% in 2000
US average: 89.6%
Graduate degree
1.6%
+1.6 ptssince 2000
from 0.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.5 min
+170%since 2000
from 9.8 min in 2000
US average: 26.5
Drive alone to work
83.4%
−6.2 ptssince 2009
from 89.7% in 2009
US average: 68.9%
Carpooled to work
13.3%
+10.5 ptssince 2009
from 2.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.8%
−0.7 ptssince 2009
from 3.4% in 2009
US average: 15.0%
Walked to work
0.6%
−2.2 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
10.2%
+10.2 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.1%
−10.6 ptssince 2011
from 11.6% in 2011
US average: 5.2%
Labor force participation
81.0%
+12.7 ptssince 2011
from 68.3% in 2011
US average: 63.5%
Self-employed
6.5%
+6.5 ptssince 2009
from 0.0% in 2009
US average: 13.1%
Management & professional
30.8%
−23.7 ptssince 2009
from 54.5% in 2009
US average: 42.5%
Section 08

People & community

Male
58.0%
+8.7 ptssince 2009
from 49.3% in 2009
Female
42.0%
−8.7 ptssince 2009
from 50.7% in 2009
Foreign born
0.0%
−14.1 ptssince 2009
from 14.1% in 2009
US average: 14.1%
Veterans
10.1%
−40.1 ptssince 2009
from 50.2% in 2009
US average: 6.2%
With a disability
5.7%
−10.0 ptssince 2012
from 15.7% in 2012
US average: 13.3%
Uninsured
0.6%
−81.5 ptssince 2013
from 82.1% in 2013
US average: 8.4%
Broadband at home
88.2%
+28.3 ptssince 2017
from 59.9% in 2017
US average: 91.0%
English only at home
98.6%
+1.1 ptssince 2016
from 97.5% in 2016
US average: 77.7%
Spanish at home
1.4%
−1.1 ptssince 2016
from 2.5% in 2016
US average: 13.6%
Drill deeper

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Compare Luana to nearby cities

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LUANA VS
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LUANA VS
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LUANA VS
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Frequently asked

How many people live in Luana, Iowa?

Luana, Iowa has about 317 residents according to the 2024 American Community Survey.

What is the median household income in Luana, Iowa?

The typical household in Luana, Iowa earns about $76,750 a year. Half of households make more than that, and half make less.

Is Luana, Iowa expensive?

In Luana, Iowa, the median home is worth about $152,700, and the typical rent is about $800 a month.

How educated are people in Luana, Iowa?

About 21.1% of adults age 25 and over in Luana, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Luana, Iowa?

About 8.2% of people in Luana, Iowa live below the federal poverty line.

Has Luana, Iowa grown since 1990?

Yes, Luana, Iowa has grown since 1990. The population has added about 120 residents, a change of about 61 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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