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CITY · 2010 ACS

The Rock

Georgia · 160 residents · 4.159 sq mi
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The short version

The Rock is significantly wealthier than the US average, with a median household income of $80,956. The city has grown rapidly, with population up 82% since 1990. 7% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has more than doubled since 1990, reaching $181,300. With a median age of 43.3, the population is older than the US median of 37.2. Households here earn about 64% more than the Georgia median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 43.3
US median: 37.2
Less educated
7% hold a bachelor's degree
US average: 28%
Less affordable
home values up 61%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

160
+82%since 1990
from 88 in 1990
1990 – 2024
38 / sq mi
+82%since 1990
from 21 / sq mi in 1990
US average: 261
43.3
+8%since 1990
from 40.0 in 1990
US average: 37.2
Population, 19902024
972134196259199020202024The Rock
2024109
199020202024
Section 02

Income & economy

$80,956
+20%inflation adjusted, since 1990
from $40,417 in 1990
US average: $52,703
1990 – 2015
$29,633
+85%since 1990
from $16,052 in 1990
US average: $27,286
Households earning $100K+
65.9%
US average: 33.3%
0.0%
−15.9 ptssince 1990
from 15.9% in 1990
US average: 13.8%
0.280
US average: 0.461
Workforce by industry, 2010
Finance & insurance40.3%
US avg: 5.1%
Professional, scientific, technical40.3%
US avg: 4.2%
Retail trade27.4%
US avg: 10.9%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Wholesale trade0%
US avg: 7.2%
Transportation & warehousing0%
US avg: 3.1%
Information0%
US avg: 11.5%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 2.4%
Other services0%
US avg: 7%
Public administration0%
US avg: 4.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

$181,300
+61%inflation adjusted, since 1990
from $67,500 in 1990
US average: $225,659
1990 – 2020
50.8%
−23.3 ptssince 1990
from 74.2% in 1990
23.7% rent
0.0%
US average: 12.1%
23.9%
US average: 30.9%
0.0%
US average: 46.8%
2.2
+34%since 1990
from 1.7 in 1990
1990 – 2015
RELATED:See current rent listings in The Rock on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic85.2%(75)
Black13.6%(12)
Hispanic / Latino3.4%(3)
Asian0%(0)
Other1.1%(1)
Diversity Score37.8%(33)
2010
White, non-Hispanic92.5%(148)
Black1.3%(2)
Hispanic / Latino6.3%(10)
Asian0%(0)
Other0%(0)
Diversity Score17.5%(28)
18
−54%since 1990
from 38 in 1990
1990 – 2024
Section 05

Education

7.2%
−7.9 ptssince 1990
from 15.1% in 1990
US average: 27.9%
High school or higher
100.0%
+37.7 ptssince 1990
from 62.3% in 1990
US average: 84.9%
0.0%
−9.4 ptssince 1990
from 9.4% in 1990
US average: 10.2%
Section 06

Commute & transportation

100.0%
US average: 76.2%
0.0%
US average: 10.4%
0.0%
US average: 4.7%
0.0%
US average: 4.1%
0.0%
US average: 2.8%
0.0%
US average: 0.5%
0.0%
US average: 8.7%
Section 07

Work & employment

0.0%
US average: 12.9%
40.3%
US average: 35.2%
Section 08

People & community

33.7%
66.3%
0.0%
US average: 12.8%
0.0%
US average: 9.9%
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Frequently asked

How many people live in The Rock, Georgia?

The Rock, Georgia has about 160 residents according to the 2010 American Community Survey.

What is the median household income in The Rock, Georgia?

The typical household in The Rock, Georgia earns about $80,956 a year. Half of households make more than that, and half make less.

Is The Rock, Georgia expensive?

In The Rock, Georgia, the median home is worth about $181,300.

How educated are people in The Rock, Georgia?

About 7.2% of adults age 25 and over in The Rock, Georgia hold a bachelor's degree or higher.

What is the poverty rate in The Rock, Georgia?

About 0.0% of people in The Rock, Georgia live below the federal poverty line.

Has The Rock, Georgia grown since 1990?

Yes, The Rock, Georgia has grown since 1990. The population has added about 72 residents, a change of about 82 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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