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CITY

Portola

California · 2,024 residents (2025 est.) · 5.407 sq mi
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The short version

Portola has notably lower household income than the US average, with a median household income of $44,492. Population has held roughly steady since 2000. 12% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $231,300. The poverty rate of 22.3% is well above the national figure. Households here earn about 55% less than the California median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.6
US median: 38.9
Less educated
12% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,441
+10%since 2000
from 2,227 in 2000
1990 – 2025
Population density
451 / sq mi
+10%since 2000
from 412 / sq mi in 2000
US average: 281
Median age
40.6
+9%since 2000
from 37.2 in 2000
US average: 38.9

PEP 2025 EST:2,024 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K3K3K1990201020202024Portola
20242K
1990201020202024
Section 02

Income & economy

Median household income
$44,492
−13%inflation adjusted, since 2000
from $28,103 in 2000
US average: $82,259
1990 – 2024
Per capita income
$25,483
+73%since 2000
from $14,734 in 2000
US average: $44,673
Households earning $100K+
28.6%
+11.8 ptssince 2009
from 16.8% in 2009
US average: 53.3%
Poverty rate
22.3%
+2.0 ptssince 2000
from 20.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.423
−16%since 2010
from 0.505 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.1%
US avg: 10.8%
Wholesale trade10.8%
US avg: 6.9%
Finance & insurance8%
US avg: 5.9%
Professional, scientific, technical6.6%
US avg: 5.1%
Retail trade5.4%
US avg: 9.9%
Agriculture, forestry, fishing4.5%
US avg: 1.6%
Construction4.5%
US avg: 1.2%
Education & health services1.3%
US avg: 0.9%
Other services1.1%
US avg: 6.7%
Public administration1.1%
US avg: 4.8%
Transportation & warehousing0.8%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$231,300
+34%inflation adjusted, since 2000
from $94,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$819
−9%inflation adjusted, since 2000
from $494 in 2000
US average: $1,442
Owner-occupied
55.5%
+1.1 ptssince 2000
from 54.4% in 2000
44.5% rent
Vacancy rate
16.1%
+5.6 ptssince 2009
from 10.5% in 2009
US average: 10.0%
Owner cost-burdened
29.2%
−10.3 ptssince 2009
from 39.4% in 2009
US average: 22.9%
Renter cost-burdened
51.4%
−12.7 ptssince 2009
from 64.2% in 2009
US average: 47.4%
Afford Score
5.2
+54%since 2000
from 3.4 in 2000
1990 – 2024
Gentrification Score
16
RELATED:See current rent listings in Portola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic80.6%(1,796)
Black0.4%(10)
Hispanic / Latino11.8%(263)
Asian1.1%(24)
Other0%
Diversity Score31%(690)
2024
White, non-Hispanic72.8%(1,778)
Black0%(0)
Hispanic / Latino16.7%(407)
Asian5.6%(137)
Other4.9%(119)
Diversity Score54.5%(1,331)
Diversity Score
55
+76%since 2000
from 31 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.7%
−1.3 ptssince 2000
from 13.0% in 2000
US average: 35.6%
High school or higher
90.3%
+3.8 ptssince 2000
from 86.4% in 2000
US average: 89.6%
Graduate degree
2.7%
−2.4 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.3 min
+27%since 2000
from 16.7 min in 2000
US average: 26.5
Drive alone to work
75.6%
+5.4 ptssince 2009
from 70.2% in 2009
US average: 68.9%
Carpooled to work
1.8%
−19.4 ptssince 2009
from 21.2% in 2009
US average: 8.5%
Public transit
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
0.6%
−4.4 ptssince 2009
from 5.0% in 2009
US average: 15.0%
Walked to work
12.6%
+9.6 ptssince 2009
from 3.0% in 2009
US average: 2.4%
Biked to work
7.4%
+7.4 ptssince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
11.8%
−0.7 ptssince 2009
from 12.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
12.4%
−8.6 ptssince 2011
from 21.0% in 2011
US average: 5.2%
Labor force participation
44.2%
−12.9 ptssince 2011
from 57.1% in 2011
US average: 63.5%
Self-employed
13.9%
−2.0 ptssince 2009
from 15.9% in 2009
US average: 13.1%
Management & professional
31.3%
−19.8 ptssince 2009
from 51.1% in 2009
US average: 42.5%
Section 08

People & community

Male
44.0%
−8.5 ptssince 2009
from 52.6% in 2009
Female
56.0%
+8.5 ptssince 2009
from 47.4% in 2009
Foreign born
14.4%
+7.1 ptssince 2009
from 7.2% in 2009
US average: 14.1%
Veterans
12.4%
−37.2 ptssince 2009
from 49.6% in 2009
US average: 6.2%
With a disability
27.7%
+7.0 ptssince 2012
from 20.7% in 2012
US average: 13.3%
Uninsured
5.5%
−68.5 ptssince 2013
from 74.0% in 2013
US average: 8.4%
Broadband at home
81.8%
+21.3 ptssince 2017
from 60.5% in 2017
US average: 91.0%
English only at home
79.5%
−6.0 ptssince 2016
from 85.5% in 2016
US average: 77.7%
Spanish at home
4.9%
−7.1 ptssince 2016
from 12.0% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Portola, California?

Portola, California has about 2,441 residents according to the 2024 American Community Survey.

What is the median household income in Portola, California?

The typical household in Portola, California earns about $44,492 a year. Half of households make more than that, and half make less.

Is Portola, California expensive?

In Portola, California, the median home is worth about $231,300, and the typical rent is about $819 a month.

How educated are people in Portola, California?

About 11.7% of adults age 25 and over in Portola, California hold a bachelor's degree or higher.

What is the poverty rate in Portola, California?

About 22.3% of people in Portola, California live below the federal poverty line.

Has Portola, California grown since 1990?

Yes, Portola, California has grown since 1990. The population has added about 248 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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