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ZIP CODE TABULATION AREA

28698

North Carolina · 2,320 residents · 25.871 sq mi
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ZIP 28698 has notably lower household income than the US average, with a median household income of $54,402. Population has held roughly steady since 2024. 15% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value is $219,400. With a median age of 51.7, the population is older than the US median of 38.9. Among the 7 ZIP codes in Watauga County, 28698 ranks 5th by median household income.

$54,402
US average: $82,259
$219,400
US average: $376,019
14.7%
US average: 35.6%
Age, sex & households
Under 18
13.1%
Age 65+
25.0%
62.2%
37.8%
2.39 people
Race & ethnicity · 2024
2024
White, non-Hispanic95%(2,204)
Black0.3%(8)
Hispanic / Latino2.8%(64)
Asian0%(0)
Other1.9%(44)
Diversity Score12%(279)
Housing
Commute & vehicles
Work & employment
People & community
Affordability & inequality
Within Watauga County
Income rank vs other ZIPs
LOWEST5TH OF 7HIGHEST
Adjacent ZIPs
28604$76,319
28605$76,477
28607$46,639
28618$59,653
Frequently asked

How many people live in ZIP code 28698?

ZIP code 28698 has about 2,320 residents according to the 2024 American Community Survey.

What is the median household income in ZIP code 28698?

The typical household in ZIP code 28698 earns about $54,402 a year. Half of households make more than that, and half make less.

Is ZIP code 28698 expensive?

In ZIP code 28698, the median home is worth about $219,400, and the typical rent is about $713 a month.

How educated are people in ZIP code 28698?

About 14.7% of adults age 25 and over in ZIP code 28698 hold a bachelor's degree or higher.

What is the poverty rate in ZIP code 28698?

About 11.5% of people in ZIP code 28698 live below the federal poverty line.

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Containing area
Watauga County
Other ZIP codes in Watauga County
ZIP 28607ZIP 28604ZIP 28692ZIP 28605ZIP 28679ZIP 28618

DATA: US CENSUS BUREAU ACS 5-YEAR · ZCTA · UPDATED 2024