COMPARING TWO PLACES
Rowland vs Florence
PLACE A
Rowland, North Carolina
VS
PLACE B
Florence, South Carolina
Rowland is 98% smaller than Florence. Florence earns more, with a median household income $23,643 higher. Florence has grown faster since 2000 (8% vs -15%).
ROWLANDFLORENCEDIFFERENCE
Total population90641,231−98% vs Florence
Population density8611,684−822
Population growth-14.7%7.7%−22.3 pts
Median age43.637.8+5.8
Male51.1%45.0%+6.1 pts
Female48.9%55.0%−6.1 pts
Foreign-born1.0%5.2%−4.2 pts
White, non-Hispanic16.9%40.5%−23.6 pts
Black64.0%49.8%+14.2 pts
Hispanic / Latino0.0%4.6%−4.6 pts
Asian0.6%3.2%−2.6 pts
Other18.5%1.9%+16.6 pts
Median household income$32,500$56,143−$23,643
Per capita income$19,793$34,306−$14,513
Poverty rate33.7%18.9%+14.8 pts
Income inequality (Gini)0.4710.499−0.0
Bachelor's degree or higher11.4%30.4%−19.0 pts
Graduate degree2.0%13.5%−11.4 pts
Unemployment rate10.5%5.4%+5.1 pts
Labor force participation35.6%61.4%−25.8 pts
Median home value$118,000$211,400−$93,400
Median gross rent$733$992−$259
Owner-occupied58.3%58.4%−0.1 pts
Housing vacancy rate14.5%14.1%+0.4 pts
Rent-burdened households43.4%48.5%−5.1 pts
Average commute23.518.7+4.8
Worked from home0.0%11.0%−11.0 pts
Public transit to work1.7%0.9%+0.8 pts
Uninsured11.2%7.1%+4.1 pts
Population, 1990 – 2025