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CITY

Rubicon

Wisconsin · 127 residents · 0.423 sq mi
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The short version

Rubicon has lower-than-average household income, with a median household income of $66,458. Population has held roughly steady since 2023. 8% of adults hold a bachelor's degree or higher, below the national rate of 36%. With a median age of 60.4, the population is older than the US median of 38.9. Poverty is rare here, at 4.7% of residents.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 60.4
US median: 38.9
Less educated
8% hold a bachelor's degree
US average: 36%
Owner-heavy
85% owner-occupied
US average: 65%
Section 01

Population & growth

Total population
127
+8%since 2023
from 118 in 2023
2020 – 2024
Population density
300 / sq mi
+8%since 2023
from 279 / sq mi in 2023
US average: 281
Median age
60.4
+9%since 2023
from 55.5 in 2023
US average: 38.9
Population, 2020 – 2024
10614117721224720202024Rubicon
2024127
20202024
Section 02

Income & economy

Median household income
$66,458
+15%inflation adjusted, since 2023
from $55,938 in 2023
US average: $82,259
2020 – 2024
Per capita income
$39,457
+14%since 2023
from $34,579 in 2023
US average: $44,673
Households earning $100K+
38.4%
+1.8 ptssince 2023
from 36.5% in 2023
US average: 53.3%
Poverty rate
4.7%
−14.8 ptssince 2023
from 19.5% in 2023
US average: 12.5%
Income inequality (Gini)
0.330
+19%since 2023
from 0.277 in 2023
US average: 0.476
Workforce by industry, 2024
Retail trade41.5%
US avg: 9.9%
Wholesale trade9.4%
US avg: 6.9%
Other services7.5%
US avg: 6.7%
Public administration7.5%
US avg: 4.8%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Information0%
US avg: 10.8%
Finance & insurance0%
US avg: 5.9%
Professional, scientific, technical0%
US avg: 5.1%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Owner-occupied
84.9%
−5.5 ptssince 2023
from 90.5% in 2023
15.1% rent
Vacancy rate
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 10.0%
Owner cost-burdened
22.6%
−31.8 ptssince 2023
from 54.4% in 2023
US average: 22.9%
Renter cost-burdened
45.5%
−54.5 ptssince 2023
from 100.0% in 2023
US average: 47.4%
RELATED:See current rent listings in Rubicon on RentDataNow
Section 04

Race & ethnicity

2023
White, non-Hispanic100%(118)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%(0)
Diversity Score0%(0)
2024
White, non-Hispanic100%(127)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%(0)
Diversity Score0%(0)
Diversity Score
0
from 0 in 2023
2020 – 2024
Section 05

Education

Bachelor's degree or higher
7.7%
−8.7 ptssince 2023
from 16.4% in 2023
US average: 35.6%
High school or higher
68.4%
−13.4 ptssince 2023
from 81.8% in 2023
US average: 89.6%
Graduate degree
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 14.0%
Section 06

Commute & transportation

Average commute
13.1 min
−32%since 2023
from 19.3 min in 2023
US average: 26.5
Drive alone to work
88.7%
+24.5 ptssince 2023
from 64.2% in 2023
US average: 68.9%
Carpooled to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.5%
Public transit
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
Worked from home
11.3%
+0.9 ptssince 2023
from 10.4% in 2023
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
No vehicle available
6.8%
−2.7 ptssince 2023
from 9.5% in 2023
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 5.2%
Labor force participation
43.1%
−14.7 ptssince 2023
from 57.8% in 2023
US average: 63.5%
Self-employed
9.4%
+3.5 ptssince 2023
from 6.0% in 2023
US average: 13.1%
Management & professional
18.9%
−12.5 ptssince 2023
from 31.3% in 2023
US average: 42.5%
Section 08

People & community

Male
51.2%
−6.4 ptssince 2023
from 57.6% in 2023
Female
48.8%
+6.4 ptssince 2023
from 42.4% in 2023
Foreign born
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 14.1%
Veterans
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 6.2%
With a disability
18.9%
−1.4 ptssince 2023
from 20.3% in 2023
US average: 13.3%
Uninsured
4.7%
−0.4 ptssince 2023
from 5.1% in 2023
US average: 8.4%
Broadband at home
58.9%
−3.0 ptssince 2023
from 61.9% in 2023
US average: 91.0%
English only at home
100.0%
Unchangedsince 2023
from 100.0% in 2023
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 13.6%
Drill deeper

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Head to head

Compare Rubicon to nearby cities

RUBICON VS
Hartford
Income$82,014+23%
Home value$297,100
Population16,005+12502%
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RUBICON VS
Richfield
Income$143,963+117%
Home value$503,400
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RUBICON VS
Jackson
Income$93,170+40%
Home value$321,500
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RUBICON VS
West Bend
Income$74,076+11%
Home value$263,100
Population32,268+25308%
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Frequently asked

How many people live in Rubicon, Wisconsin?

Rubicon, Wisconsin has about 127 residents according to the 2024 American Community Survey.

What is the median household income in Rubicon, Wisconsin?

The typical household in Rubicon, Wisconsin earns about $66,458 a year. Half of households make more than that, and half make less.

How educated are people in Rubicon, Wisconsin?

About 7.7% of adults age 25 and over in Rubicon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rubicon, Wisconsin?

About 4.7% of people in Rubicon, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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