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CITY · 2020 ACS

Colby

Wisconsin · 1,952 residents · 1.637 sq mi
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The short version

Colby has notably lower household income than the US average, with a median household income of $47,750. Population has grown 21% since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $113,600.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.6
US median: 38.8
Less educated
14% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,952
+21%since 2000
from 1,616 in 2000
1990 – 2025
Population density
1,192 / sq mi
+21%since 2000
from 987 / sq mi in 2000
US average: 280
Median age
38.6
−3%since 2000
from 40.0 in 2000
US average: 38.8
Population, 1990 – 2024
1K2K2K2K2K1990201020202024Colby
20242K
1990201020202024
Section 02

Income & economy

Median household income
$47,750
−7%inflation adjusted, since 2000
from $34,318 in 2000
US average: $66,278
1990 – 2024
Per capita income
$22,828
+41%since 2000
from $16,137 in 2000
US average: $35,364
Households earning $100K+
30.1%
+10.4 ptssince 2009
from 19.7% in 2009
US average: 43.9%
Poverty rate
15.9%
+8.9 ptssince 2000
from 7.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade29.7%
US avg: 10%
Information12.2%
US avg: 11.1%
Wholesale trade5.3%
US avg: 6.7%
Agriculture, forestry, fishing4.6%
US avg: 1.7%
Construction4.6%
US avg: 1.2%
Finance & insurance2.4%
US avg: 5.5%
Other services2%
US avg: 6.6%
Public administration2%
US avg: 4.7%
Professional, scientific, technical1.9%
US avg: 4.7%
Transportation & warehousing1.2%
US avg: 2.5%
Arts, entertainment, food0.8%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$113,600
+12%inflation adjusted, since 2000
from $67,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$696
+33%inflation adjusted, since 2000
from $347 in 2000
US average: $1,124
Owner-occupied
59.6%
−15.8 ptssince 2000
from 75.4% in 2000
40.4% rent
Afford Score
2.4
+21%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Colby on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.6%(1,529)
Black0.1%(2)
Hispanic / Latino3.8%(62)
Asian0.4%(7)
Other0%
Diversity Score10.7%(172)
2020
White, non-Hispanic74.9%(1,462)
Black0.5%(9)
Hispanic / Latino20.6%(402)
Asian0.5%(10)
Other6.7%(130)
Diversity Score53.5%(1,045)
Diversity Score
54
+402%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.5%
+6.0 ptssince 2000
from 8.5% in 2000
US average: 32.9%
High school or higher
82.8%
+7.8 ptssince 2000
from 75.0% in 2000
US average: 88.5%
Graduate degree
2.8%
+0.5 ptssince 2000
from 2.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.0 min
+41%since 2000
from 12.0 min in 2000
US average: 26.9
Drive alone to work
76.3%
−11.0 ptssince 2009
from 87.2% in 2009
US average: 75.1%
No vehicle available
7.3%
+2.2 ptssince 2009
from 5.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.8%
−2.1 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
64.4%
+5.1 ptssince 2011
from 59.3% in 2011
US average: 63.4%
Management & professional
25.9%
−33.0 ptssince 2009
from 58.9% in 2009
US average: 39.3%
Section 08

People & community

Male
49.8%
+3.0 ptssince 2009
from 46.8% in 2009
Female
50.2%
−3.0 ptssince 2009
from 53.2% in 2009
Foreign born
11.6%
+8.8 ptssince 2009
from 2.8% in 2009
US average: 13.5%
Uninsured
8.6%
−83.9 ptssince 2013
from 92.5% in 2013
US average: 8.8%
Drill deeper

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COLBY VS
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COLBY VS
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Frequently asked

How many people live in Colby, Wisconsin?

Colby, Wisconsin has about 1,952 residents according to the 2020 American Community Survey.

What is the median household income in Colby, Wisconsin?

The typical household in Colby, Wisconsin earns about $47,750 a year. Half of households make more than that, and half make less.

Is Colby, Wisconsin expensive?

In Colby, Wisconsin, the median home is worth about $113,600, and the typical rent is about $696 a month.

How educated are people in Colby, Wisconsin?

About 14.5% of adults age 25 and over in Colby, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Colby, Wisconsin?

About 15.9% of people in Colby, Wisconsin live below the federal poverty line.

Has Colby, Wisconsin grown since 1990?

Yes, Colby, Wisconsin has grown since 1990. The population has added about 433 residents, a change of about 29 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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