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CITY

White Rock

South Dakota · 7 residents (2025 est.) · 1.571 sq mi
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The short version

White Rock has notably lower household income than the US average, with a median household income of $43,750. Population has fallen 33% since 2000, a loss of 6 residents. 0% of adults hold a bachelor's degree or higher, below the national rate of 36%. With a median age of 67.2, the population is older than the US median of 38.9. The poverty rate of 58.3% is well above the national figure. Households here earn about 42% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 67.2
US median: 38.9
Less educated
0% hold a bachelor's degree
US average: 36%
Owner-heavy
100% owner-occupied
US average: 65%
Section 01

Population & growth

12
−33%since 2000
from 18 in 2000
1990 – 2025
8 / sq mi
−33%since 2000
from 11 / sq mi in 2000
US average: 281
67.2
−26%since 2000
from 90.3 in 2000
US average: 38.9

PEP 2025 EST:7 residents (Census Bureau Vintage 2025, released March 2026)

Population, 19902024
051015201990201020202024White Rock
202412
1990201020202024
Section 02

Income & economy

$43,750
+540%inflation adjusted, since 2000
from $3,750 in 2000
US average: $82,259
1990 – 2024
$21,875
−4%since 2000
from $22,883 in 2000
US average: $44,673
Households earning $100K+
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 53.3%
58.3%
−41.7 ptssince 2000
from 100.0% in 2000
US average: 12.5%
0.064
−75%since 2010
from 0.253 in 2010
US average: 0.476
Section 03

Housing

100.0%
Unchangedsince 2000
from 100.0% in 2000
0.0% rent
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 10.0%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 22.9%
RELATED:See current rent listings in White Rock on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.4%(17)
Black0%(0)
Hispanic / Latino5.6%(1)
Asian0%(0)
Other0%
Diversity Score13.1%(2)
2024
White, non-Hispanic91.7%(11)
Black0%(0)
Hispanic / Latino8.3%(1)
Asian0%(0)
Other0%(0)
Diversity Score19.1%(2)
19
+46%since 2000
from 13 in 2000
1990 – 2024
Section 05

Education

0.0%
−27.8 ptssince 2000
from 27.8% in 2000
US average: 35.6%
High school or higher
50.0%
−5.6 ptssince 2000
from 55.6% in 2000
US average: 89.6%
0.0%
−27.8 ptssince 2000
from 27.8% in 2000
US average: 14.0%
Section 07

Work & employment

0.0%
Unchangedsince 2011
from 0.0% in 2011
US average: 63.5%
Section 08

People & community

100.0%
Unchangedsince 2009
from 100.0% in 2009
0.0%
Unchangedsince 2009
from 0.0% in 2009
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 14.1%
8.3%
−91.7 ptssince 2009
from 100.0% in 2009
US average: 6.2%
50.0%
+50.0 ptssince 2012
from 0.0% in 2012
US average: 13.3%
0.0%
−100.0 ptssince 2013
from 100.0% in 2013
US average: 8.4%
20.0%
−30.0 ptssince 2017
from 50.0% in 2017
US average: 91.0%
91.7%
+41.7 ptssince 2016
from 50.0% in 2016
US average: 77.7%
8.3%
−41.7 ptssince 2016
from 50.0% in 2016
US average: 13.6%
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Frequently asked

How many people live in White Rock, South Dakota?

White Rock, South Dakota has about 12 residents according to the 2024 American Community Survey.

What is the median household income in White Rock, South Dakota?

The typical household in White Rock, South Dakota earns about $43,750 a year. Half of households make more than that, and half make less.

How educated are people in White Rock, South Dakota?

About 0.0% of adults age 25 and over in White Rock, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in White Rock, South Dakota?

About 58.3% of people in White Rock, South Dakota live below the federal poverty line.

Has White Rock, South Dakota grown since 1990?

Yes, White Rock, South Dakota has grown since 1990. The population has added about 7 residents, a change of about 140 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →