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CITY · 2020 ACS

Santa Rosa

New Mexico · 2,850 residents · 4.999 sq mi
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The short version

Santa Rosa has notably lower household income than the US average, with a median household income of $32,969. Population has held roughly steady since 2000. 9% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $91,200. Households here earn about 36% less than the New Mexico median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.6
US median: 38.8
Less educated
9% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
2,850
+4%since 2000
from 2,744 in 2000
1990 – 2025
Population density
570 / sq mi
+4%since 2000
from 549 / sq mi in 2000
US average: 280
Median age
39.6
+9%since 2000
from 36.3 in 2000
US average: 38.8
Population, 1990 – 2024
2K2K3K3K4K1990201020202024Santa Rosa
20242K
1990201020202024
Section 02

Income & economy

Median household income
$32,969
−13%inflation adjusted, since 2000
from $25,085 in 2000
US average: $66,278
1990 – 2024
Per capita income
$16,641
+49%since 2000
from $11,168 in 2000
US average: $35,364
Households earning $100K+
17.5%
+4.9 ptssince 2009
from 12.5% in 2009
US average: 43.9%
Poverty rate
11.0%
−12.2 ptssince 2000
from 23.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Finance & insurance13%
US avg: 5.5%
Wholesale trade8.8%
US avg: 6.7%
Professional, scientific, technical8.4%
US avg: 4.7%
Information7.7%
US avg: 11.1%
Education & health services4.6%
US avg: 0.8%
Agriculture, forestry, fishing2.3%
US avg: 1.7%
Construction1.6%
US avg: 1.2%
Manufacturing0.7%
US avg: 0.5%
Other services0.5%
US avg: 6.6%
Public administration0.5%
US avg: 4.7%
Retail trade0%
US avg: 10%
Transportation & warehousing0%
US avg: 2.5%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$91,200
+1%inflation adjusted, since 2000
from $59,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$395
−21%inflation adjusted, since 2000
from $334 in 2000
US average: $1,124
Owner-occupied
57.3%
−10.0 ptssince 2000
from 67.4% in 2000
42.7% rent
Afford Score
2.8
+16%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Santa Rosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic14%(385)
Black2.1%(57)
Hispanic / Latino81.2%(2,227)
Asian0.8%(23)
Other0%
Diversity Score36.8%(1,011)
2020
White, non-Hispanic13.8%(394)
Black1.9%(55)
Hispanic / Latino79.8%(2,275)
Asian1.6%(45)
Other11.1%(317)
Diversity Score53.6%(1,528)
Diversity Score
54
+46%since 2000
from 37 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
8.9%
+2.1 ptssince 2000
from 6.7% in 2000
US average: 32.9%
High school or higher
86.2%
+14.9 ptssince 2000
from 71.3% in 2000
US average: 88.5%
Graduate degree
3.8%
+1.2 ptssince 2000
from 2.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
14.5 min
+31%since 2000
from 11.1 min in 2000
US average: 26.9
Drive alone to work
85.6%
+4.3 ptssince 2009
from 81.3% in 2009
US average: 75.1%
No vehicle available
8.9%
+3.5 ptssince 2009
from 5.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
6.6%
−0.5 ptssince 2011
from 7.2% in 2011
US average: 5.4%
Labor force participation
43.5%
+3.6 ptssince 2011
from 39.9% in 2011
US average: 63.4%
Management & professional
31.1%
−25.1 ptssince 2009
from 56.3% in 2009
US average: 39.3%
Section 08

People & community

Male
61.5%
−1.0 ptssince 2009
from 62.5% in 2009
Female
38.5%
+1.0 ptssince 2009
from 37.5% in 2009
Foreign born
2.2%
−1.5 ptssince 2009
from 3.6% in 2009
US average: 13.5%
Uninsured
12.3%
−77.1 ptssince 2013
from 89.4% in 2013
US average: 8.8%
Drill deeper

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SANTA ROSA VS
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SANTA ROSA VS
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Frequently asked

How many people live in Santa Rosa, New Mexico?

Santa Rosa, New Mexico has about 2,850 residents according to the 2020 American Community Survey.

What is the median household income in Santa Rosa, New Mexico?

The typical household in Santa Rosa, New Mexico earns about $32,969 a year. Half of households make more than that, and half make less.

Is Santa Rosa, New Mexico expensive?

In Santa Rosa, New Mexico, the median home is worth about $91,200, and the typical rent is about $395 a month.

How educated are people in Santa Rosa, New Mexico?

About 8.9% of adults age 25 and over in Santa Rosa, New Mexico hold a bachelor's degree or higher.

What is the poverty rate in Santa Rosa, New Mexico?

About 11.0% of people in Santa Rosa, New Mexico live below the federal poverty line.

Has Santa Rosa, New Mexico grown since 1990?

Yes, Santa Rosa, New Mexico has grown since 1990. The population has added about 601 residents, a change of about 27 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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