CENSUS TRACT
Census Tract 4
Wisconsin · Rock County · 3,936 residents · 1.348 sq mi
Notable rankings
#403highest high poverty in WI13.8%#431lowest low home value in WI$194,400#432highest rent burden in WI46.1%#452lowest low broadband in WI87.4%TRACT SHAPE · Rock County, WI
The short version
Census Tract 4 has lower-than-average household income, with a median household income of $65,876. Population has declined 5% since 2020. Median home value has more than doubled since 2020, reaching $194,400.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.4
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 49%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
3,936
−5%since 2020
from 4,129 in 2020
2020 – 2024
Population density
2,920 / sq mi
−5%since 2020
from 3,063 / sq mi in 2020
US average: 281
Median age
38.4
+12%since 2020
from 34.4 in 2020
US average: 38.9
Population, 2020 – 2024
20244K
Section 02
Income & economy
Median household income
$65,876
+4%inflation adjusted, since 2020
from $52,257 in 2020
US average: $82,259
2020 – 2024
Per capita income
$31,951
+60%since 2020
from $19,998 in 2020
US average: $44,673
Households earning $100K+
44.4%
+17.8 ptssince 2020
from 26.5% in 2020
US average: 53.3%
Poverty rate
13.8%
+3.3 ptssince 2020
from 10.5% in 2020
US average: 12.5%
Income inequality (Gini)
0.391
+9%since 2020
from 0.358 in 2020
US average: 0.476
Workforce by industry, 2024
Information14.5%
Retail trade14%
Finance & insurance8.3%
Professional, scientific, technical8.3%
Other services7.6%
Wholesale trade7%
Agriculture, forestry, fishing4.1%
Construction4.1%
Transportation & warehousing2.5%
Arts, entertainment, food0.6%
Public administration0.4%
Manufacturing0%
Education & health services0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$194,400
+49%inflation adjusted, since 2020
from $107,800 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$953
−10%inflation adjusted, since 2020
from $872 in 2020
US average: $1,442
Owner-occupied
61.9%
+7.8 ptssince 2020
from 54.1% in 2020
38.1% rent
Vacancy rate
10.6%
−1.2 ptssince 2020
from 11.8% in 2020
US average: 10.0%
Owner cost-burdened
21.1%
+4.5 ptssince 2020
from 16.6% in 2020
US average: 22.9%
Renter cost-burdened
46.1%
+12.8 ptssince 2020
from 33.4% in 2020
US average: 47.4%
Afford Score
3.0
+43%since 2020
from 2.1 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 4 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic85.3%(3,522)
Black1.8%(74)
Hispanic / Latino8.1%(335)
Asian2%(83)
Other2.8%(115)
Diversity Score33%(1,364)
2024
White, non-Hispanic83.3%(3,280)
Black2.7%(108)
Hispanic / Latino12.1%(475)
Asian0%(0)
Other1.9%(73)
Diversity Score36.2%(1,426)
Diversity Score
36
+10%since 2020
from 33 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
25.2%
+7.1 ptssince 2020
from 18.0% in 2020
US average: 35.6%
High school or higher
92.1%
+4.9 ptssince 2020
from 87.2% in 2020
US average: 89.6%
Graduate degree
6.4%
+4.3 ptssince 2020
from 2.1% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
20.5 min
+12%since 2020
from 18.3 min in 2020
US average: 26.5
Drive alone to work
72.0%
+0.9 ptssince 2020
from 71.1% in 2020
US average: 68.9%
Carpooled to work
6.2%
−3.3 ptssince 2020
from 9.5% in 2020
US average: 8.5%
Public transit
2.6%
+0.1 ptssince 2020
from 2.5% in 2020
US average: 3.2%
Worked from home
13.6%
+3.7 ptssince 2020
from 9.8% in 2020
US average: 15.0%
Walked to work
2.0%
+1.4 ptssince 2020
from 0.6% in 2020
US average: 2.4%
Biked to work
2.0%
−0.8 ptssince 2020
from 2.8% in 2020
US average: 0.4%
No vehicle available
12.7%
+3.5 ptssince 2020
from 9.3% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
3.4%
−3.3 ptssince 2020
from 6.7% in 2020
US average: 5.2%
Labor force participation
72.7%
Unchangedsince 2020
from 72.6% in 2020
US average: 63.5%
Self-employed
6.7%
−2.5 ptssince 2020
from 9.2% in 2020
US average: 13.1%
Management & professional
26.4%
+2.8 ptssince 2020
from 23.5% in 2020
US average: 42.5%
Section 08
People & community
Male
55.1%
+5.8 ptssince 2020
from 49.4% in 2020
Female
44.9%
−5.8 ptssince 2020
from 50.6% in 2020
Foreign born
4.4%
+2.7 ptssince 2020
from 1.7% in 2020
US average: 14.1%
Veterans
4.3%
+0.8 ptssince 2020
from 3.5% in 2020
US average: 6.2%
With a disability
12.9%
−1.8 ptssince 2020
from 14.7% in 2020
US average: 13.3%
Uninsured
13.9%
+9.2 ptssince 2020
from 4.7% in 2020
US average: 8.4%
Broadband at home
87.4%
+0.9 ptssince 2020
from 86.5% in 2020
US average: 91.0%
English only at home
91.8%
−2.2 ptssince 2020
from 94.1% in 2020
US average: 77.7%
Spanish at home
7.6%
+3.4 ptssince 2020
from 4.2% in 2020
US average: 13.6%
Drill deeper
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Compare Census Tract 4 to nearby tracts
CENSUS TRACT 4 VS
Census Tract 3
Income$49,288−25%
Home value$123,100−37%
Population2,719−31%
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CENSUS TRACT 4 VS
Census Tract 1
Income$22,204−66%
Home value$168,800−13%
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CENSUS TRACT 4 VS
Census Tract 11
Income$66,600+1%
Home value$187,800−3%
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CENSUS TRACT 4 VS
Census Tract 10
Income$49,801−24%
Home value$137,600−29%
Population3,047−23%
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Frequently asked
How many people live in this census tract?
this census tract has about 3,936 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $65,876 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $194,400, and the typical rent is about $953 a month.
How educated are people in this census tract?
About 25.2% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 13.8% of people in this census tract live below the federal poverty line.
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Containing area
Rock CountyOther census tracts in Rock County
Census Tract 12.01Census Tract 13.02Census Tract 12.02Census Tract 14Census Tract 30.02Census Tract 16Census Tract 30.01Census Tract 29.02Census Tract 13.06Census Tract 31.02Census Tract 26.01Census Tract 17Census Tract 11Census Tract 28Census Tract 13.03Census Tract 5DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024