CENSUS TRACT
Census Tract 32
Wisconsin · Rock County · 2,440 residents · 99.733 sq mi
Notable rankings
#114lowest low density in WI24.47/sq mi#276highest old in WI48.1 yrs#285highest commute in WI26.5 min#292highest foreign-born in WI8.1%TRACT SHAPE · Rock County, WI
The short version
Census Tract 32 has roughly average household income, with a median household income of $76,953. Population has declined 4% since 2020. Median home value is $320,500. With a median age of 48.1, the population is older than the US median of 38.9.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 48.1
US median: 38.9
Less educated
30% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
2,440
−4%since 2020
from 2,548 in 2020
2020 – 2024
Population density
24 / sq mi
−4%since 2020
from 26 / sq mi in 2020
US average: 281
Median age
48.1
−3%since 2020
from 49.4 in 2020
US average: 38.9
Population, 2020 – 2024
20242K
Section 02
Income & economy
Median household income
$76,953
−13%inflation adjusted, since 2020
from $72,768 in 2020
US average: $82,259
2020 – 2024
Per capita income
$42,609
+17%since 2020
from $36,330 in 2020
US average: $44,673
Households earning $100K+
51.3%
+2.5 ptssince 2020
from 48.7% in 2020
US average: 53.3%
Poverty rate
8.6%
−3.8 ptssince 2020
from 12.3% in 2020
US average: 12.5%
Income inequality (Gini)
0.445
+4%since 2020
from 0.429 in 2020
US average: 0.476
Workforce by industry, 2024
Retail trade18.7%
Other services13.1%
Agriculture, forestry, fishing8.5%
Construction8.5%
Wholesale trade7.7%
Information7.3%
Transportation & warehousing3.5%
Public administration3.5%
Finance & insurance2.7%
Professional, scientific, technical2.3%
Arts, entertainment, food0.5%
Education & health services0.4%
Manufacturing0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$320,500
+15%inflation adjusted, since 2020
from $230,100 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$1,133
+1%inflation adjusted, since 2020
from $925 in 2020
US average: $1,442
Owner-occupied
88.1%
−0.3 ptssince 2020
from 88.4% in 2020
11.9% rent
Vacancy rate
5.9%
−2.1 ptssince 2020
from 7.9% in 2020
US average: 10.0%
Owner cost-burdened
26.6%
+3.0 ptssince 2020
from 23.6% in 2020
US average: 22.9%
Renter cost-burdened
28.8%
−0.5 ptssince 2020
from 29.3% in 2020
US average: 47.4%
Afford Score
4.2
+32%since 2020
from 3.2 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 32 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic90%(2,292)
Black0.5%(13)
Hispanic / Latino9%(229)
Asian0%(0)
Other0.5%(14)
Diversity Score22.8%(582)
2024
White, non-Hispanic84.1%(2,051)
Black0.2%(5)
Hispanic / Latino13.4%(326)
Asian0.7%(16)
Other1.7%(42)
Diversity Score34.4%(839)
Diversity Score
34
+51%since 2020
from 23 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
29.8%
+3.5 ptssince 2020
from 26.3% in 2020
US average: 35.6%
High school or higher
85.6%
−4.1 ptssince 2020
from 89.7% in 2020
US average: 89.6%
Graduate degree
7.5%
−0.5 ptssince 2020
from 8.0% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
26.5 min
+15%since 2020
from 22.9 min in 2020
US average: 26.5
Drive alone to work
77.5%
−2.5 ptssince 2020
from 80.1% in 2020
US average: 68.9%
Carpooled to work
8.6%
+1.8 ptssince 2020
from 6.8% in 2020
US average: 8.5%
Public transit
0.0%
−0.3 ptssince 2020
from 0.3% in 2020
US average: 3.2%
Worked from home
10.5%
+0.5 ptssince 2020
from 9.9% in 2020
US average: 15.0%
Walked to work
2.0%
+0.4 ptssince 2020
from 1.7% in 2020
US average: 2.4%
Biked to work
0.0%
−0.2 ptssince 2020
from 0.2% in 2020
US average: 0.4%
No vehicle available
3.6%
+2.7 ptssince 2020
from 0.9% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
3.3%
+0.8 ptssince 2020
from 2.5% in 2020
US average: 5.2%
Labor force participation
69.4%
+0.2 ptssince 2020
from 69.2% in 2020
US average: 63.5%
Self-employed
9.1%
+1.9 ptssince 2020
from 7.2% in 2020
US average: 13.1%
Management & professional
30.4%
+1.2 ptssince 2020
from 29.2% in 2020
US average: 42.5%
Section 08
People & community
Male
50.5%
−2.8 ptssince 2020
from 53.3% in 2020
Female
49.5%
+2.8 ptssince 2020
from 46.7% in 2020
Foreign born
8.1%
+3.2 ptssince 2020
from 4.9% in 2020
US average: 14.1%
Veterans
8.6%
Unchangedsince 2020
from 8.6% in 2020
US average: 6.2%
With a disability
13.1%
+3.1 ptssince 2020
from 10.0% in 2020
US average: 13.3%
Uninsured
12.9%
+6.2 ptssince 2020
from 6.7% in 2020
US average: 8.4%
Broadband at home
86.9%
+4.0 ptssince 2020
from 82.9% in 2020
US average: 91.0%
English only at home
90.6%
−1.9 ptssince 2020
from 92.5% in 2020
US average: 77.7%
Spanish at home
9.2%
+2.3 ptssince 2020
from 6.8% in 2020
US average: 13.6%
Drill deeper
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Compare Census Tract 32 to nearby tracts
CENSUS TRACT 32 VS
Census Tract 13.03
Income$124,925+62%
Home value$354,300+11%
Population4,683+92%
SEE FULL COMPARISON →
CENSUS TRACT 32 VS
Census Tract 13.05
Income$104,306+36%
Home value$330,200+3%
Population3,923+61%
SEE FULL COMPARISON →
CENSUS TRACT 32 VS
Census Tract 13.06
Income$54,574−29%
Home value$253,000−21%
Population5,054+107%
SEE FULL COMPARISON →
CENSUS TRACT 32 VS
Census Tract 13.02
Income$83,944+9%
Home value$267,500−17%
Population6,342+160%
SEE FULL COMPARISON →
Frequently asked
How many people live in this census tract?
this census tract has about 2,440 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $76,953 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $320,500, and the typical rent is about $1,133 a month.
How educated are people in this census tract?
About 29.8% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 8.6% of people in this census tract live below the federal poverty line.
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Explore from here
Containing area
Rock CountyOther census tracts in Rock County
Census Tract 12.01Census Tract 13.02Census Tract 12.02Census Tract 14Census Tract 30.02Census Tract 16Census Tract 30.01Census Tract 29.02Census Tract 13.06Census Tract 31.02Census Tract 26.01Census Tract 17Census Tract 11Census Tract 28Census Tract 13.03Census Tract 5DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024