CENSUS TRACT
Census Tract 196
Wisconsin · Milwaukee County · 4,019 residents · 0.503 sq mi
Notable rankings
#137highest density in WI7,990/sq mi#170highest foreign-born in WI11.1%#311lowest low broadband in WI85.6%#328highest high poverty in WI15.4%TRACT SHAPE · Milwaukee County, WI
The short version
Census Tract 196 has lower-than-average household income, with a median household income of $69,783. Population has grown 20% since 2020. Median home value is $222,300.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.4
US median: 38.9
Less educated
28% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
4,019
+20%since 2020
from 3,352 in 2020
2020 – 2024
Population density
7,990 / sq mi
+20%since 2020
from 6,664 / sq mi in 2020
US average: 281
Median age
38.4
+2%since 2020
from 37.8 in 2020
US average: 38.9
Population, 2020 – 2024
20244K
Section 02
Income & economy
Median household income
$69,783
+2%inflation adjusted, since 2020
from $56,609 in 2020
US average: $82,259
2020 – 2024
Per capita income
$33,450
+3%since 2020
from $32,530 in 2020
US average: $44,673
Households earning $100K+
42.7%
+5.4 ptssince 2020
from 37.3% in 2020
US average: 53.3%
Poverty rate
15.4%
+5.3 ptssince 2020
from 10.1% in 2020
US average: 12.5%
Income inequality (Gini)
0.412
+11%since 2020
from 0.370 in 2020
US average: 0.476
Workforce by industry, 2024
Information20.9%
Retail trade18.4%
Wholesale trade4.3%
Finance & insurance4.1%
Other services3.7%
Professional, scientific, technical3.4%
Transportation & warehousing2.7%
Public administration1.8%
Arts, entertainment, food1.5%
Education & health services0.6%
Agriculture, forestry, fishing0%
Construction0%
Manufacturing0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$222,300
+14%inflation adjusted, since 2020
from $161,100 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$952
−1%inflation adjusted, since 2020
from $793 in 2020
US average: $1,442
Owner-occupied
56.7%
+2.1 ptssince 2020
from 54.6% in 2020
43.3% rent
Vacancy rate
2.8%
−0.2 ptssince 2020
from 3.0% in 2020
US average: 10.0%
Owner cost-burdened
19.1%
+6.6 ptssince 2020
from 12.5% in 2020
US average: 22.9%
Renter cost-burdened
33.7%
−7.3 ptssince 2020
from 41.1% in 2020
US average: 47.4%
Afford Score
3.2
+12%since 2020
from 2.8 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 196 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic78%(2,616)
Black1.3%(42)
Hispanic / Latino14.7%(492)
Asian1.5%(49)
Other4.6%(153)
Diversity Score45.9%(1,537)
2024
White, non-Hispanic53.2%(2,140)
Black4.1%(164)
Hispanic / Latino31.8%(1,277)
Asian4.9%(198)
Other6%(240)
Diversity Score76%(3,054)
Diversity Score
76
+66%since 2020
from 46 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
27.5%
+7.2 ptssince 2020
from 20.3% in 2020
US average: 35.6%
High school or higher
85.8%
−9.0 ptssince 2020
from 94.8% in 2020
US average: 89.6%
Graduate degree
8.2%
+4.0 ptssince 2020
from 4.2% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
22.4 min
+5%since 2020
from 21.4 min in 2020
US average: 26.5
Drive alone to work
72.6%
−6.5 ptssince 2020
from 79.2% in 2020
US average: 68.9%
Carpooled to work
9.1%
−1.2 ptssince 2020
from 10.3% in 2020
US average: 8.5%
Public transit
1.8%
−3.2 ptssince 2020
from 5.0% in 2020
US average: 3.2%
Worked from home
15.6%
+10.3 ptssince 2020
from 5.3% in 2020
US average: 15.0%
Walked to work
0.5%
+0.5 ptssince 2020
from 0.0% in 2020
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
17.7%
+6.2 ptssince 2020
from 11.5% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
3.0%
+0.1 ptssince 2020
from 2.9% in 2020
US average: 5.2%
Labor force participation
65.2%
−5.3 ptssince 2020
from 70.4% in 2020
US average: 63.5%
Self-employed
15.7%
−2.1 ptssince 2020
from 17.9% in 2020
US average: 13.1%
Management & professional
32.6%
−0.6 ptssince 2020
from 33.2% in 2020
US average: 42.5%
Section 08
People & community
Male
54.3%
+3.8 ptssince 2020
from 50.4% in 2020
Female
45.7%
−3.8 ptssince 2020
from 49.6% in 2020
Foreign born
11.1%
+5.3 ptssince 2020
from 5.8% in 2020
US average: 14.1%
Veterans
3.3%
−2.1 ptssince 2020
from 5.5% in 2020
US average: 6.2%
With a disability
11.2%
−1.0 ptssince 2020
from 12.2% in 2020
US average: 13.3%
Uninsured
3.4%
Unchangedsince 2020
from 3.4% in 2020
US average: 8.4%
Broadband at home
85.6%
+2.3 ptssince 2020
from 83.3% in 2020
US average: 91.0%
English only at home
72.0%
−14.3 ptssince 2020
from 86.3% in 2020
US average: 77.7%
Spanish at home
18.1%
+8.2 ptssince 2020
from 10.0% in 2020
US average: 13.6%
Drill deeper
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Compare Census Tract 196 to nearby tracts
CENSUS TRACT 196 VS
Census Tract 197
Income$75,278+8%
Home value$223,100same
Population5,940+48%
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CENSUS TRACT 196 VS
Census Tract 1018
Income$60,250−14%
Home value$226,600+2%
Population2,780−31%
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CENSUS TRACT 196 VS
Census Tract 193
Income$77,305+11%
Home value$199,500−10%
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CENSUS TRACT 196 VS
Census Tract 198
Income$60,236−14%
Home value$185,300−17%
Population5,437+35%
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Frequently asked
How many people live in this census tract?
this census tract has about 4,019 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $69,783 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $222,300, and the typical rent is about $952 a month.
How educated are people in this census tract?
About 27.5% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 15.4% of people in this census tract live below the federal poverty line.
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Containing area
Milwaukee CountyOther census tracts in Milwaukee County
Census Tract 1501Census Tract 1602.03Census Tract 1602.02Census Tract 1873Census Tract 1204Census Tract 602Census Tract 1503.01Census Tract 197Census Tract 217Census Tract 1402.02Census Tract 501.01Census Tract 2.02Census Tract 1402.01Census Tract 912Census Tract 1205.02Census Tract 2.01DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024