CENSUS TRACT
Census Tract 103.04
North Carolina · Catawba County · 4,316 residents · 3.526 sq mi
TRACT SHAPE · Catawba County, NC
The short version
Census Tract 103.04 has lower-than-average household income, with a median household income of $62,772. Population has held roughly steady since 2020. 20% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2020, reaching $228,200.
At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.0
US median: 38.9
Less educated
20% hold a bachelor's degree
US average: 36%
Less affordable
home values up 53%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
4,316
+2%since 2020
from 4,228 in 2020
2020 – 2024
Population density
1,224 / sq mi
+2%since 2020
from 1,199 / sq mi in 2020
US average: 281
Median age
36.0
−1%since 2020
from 36.5 in 2020
US average: 38.9
Population, 2020 – 2024
20244K
Section 02
Income & economy
Median household income
$62,772
+22%inflation adjusted, since 2020
from $42,350 in 2020
US average: $82,259
2020 – 2024
Per capita income
$29,464
+40%since 2020
from $20,985 in 2020
US average: $44,673
Households earning $100K+
36.7%
+18.5 ptssince 2020
from 18.2% in 2020
US average: 53.3%
Poverty rate
18.2%
−5.5 ptssince 2020
from 23.7% in 2020
US average: 12.5%
Income inequality (Gini)
0.411
−6%since 2020
from 0.436 in 2020
US average: 0.476
Workforce by industry, 2024
Retail trade33.6%
Information9.8%
Other services7%
Wholesale trade6.6%
Public administration3.9%
Finance & insurance0.9%
Professional, scientific, technical0.9%
Transportation & warehousing0.5%
Arts, entertainment, food0.5%
Agriculture, forestry, fishing0%
Construction0%
Manufacturing0%
Education & health services0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$228,200
+53%inflation adjusted, since 2020
from $122,800 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$1,011
+31%inflation adjusted, since 2020
from $635 in 2020
US average: $1,442
Owner-occupied
69.3%
+8.0 ptssince 2020
from 61.3% in 2020
30.7% rent
Vacancy rate
8.7%
+4.3 ptssince 2020
from 4.4% in 2020
US average: 10.0%
Owner cost-burdened
27.3%
+13.3 ptssince 2020
from 14.0% in 2020
US average: 22.9%
Renter cost-burdened
19.2%
−2.0 ptssince 2020
from 21.3% in 2020
US average: 47.4%
Afford Score
3.6
+25%since 2020
from 2.9 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 103.04 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic59%(2,496)
Black7.3%(308)
Hispanic / Latino29.4%(1,243)
Asian2.7%(113)
Other1.6%(68)
Diversity Score69.8%(2,953)
2024
White, non-Hispanic42.3%(1,825)
Black5.3%(227)
Hispanic / Latino44.3%(1,914)
Asian3.5%(152)
Other4.6%(198)
Diversity Score77.3%(3,336)
Diversity Score
77
+11%since 2020
from 70 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
20.4%
+6.4 ptssince 2020
from 14.0% in 2020
US average: 35.6%
High school or higher
80.0%
−1.4 ptssince 2020
from 81.4% in 2020
US average: 89.6%
Graduate degree
2.1%
−0.1 ptssince 2020
from 2.3% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
21.1 min
+11%since 2020
from 19.0 min in 2020
US average: 26.5
Drive alone to work
78.5%
−3.6 ptssince 2020
from 82.1% in 2020
US average: 68.9%
Carpooled to work
12.7%
+8.1 ptssince 2020
from 4.6% in 2020
US average: 8.5%
Public transit
0.2%
Unchangedsince 2020
from 0.2% in 2020
US average: 3.2%
Worked from home
6.1%
+1.9 ptssince 2020
from 4.2% in 2020
US average: 15.0%
Walked to work
0.0%
−0.3 ptssince 2020
from 0.3% in 2020
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
6.0%
−7.4 ptssince 2020
from 13.5% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
6.4%
−6.9 ptssince 2020
from 13.3% in 2020
US average: 5.2%
Labor force participation
64.6%
−1.5 ptssince 2020
from 66.1% in 2020
US average: 63.5%
Self-employed
10.4%
+2.3 ptssince 2020
from 8.1% in 2020
US average: 13.1%
Management & professional
30.3%
+14.0 ptssince 2020
from 16.3% in 2020
US average: 42.5%
Section 08
People & community
Male
52.3%
−0.7 ptssince 2020
from 53.0% in 2020
Female
47.7%
+0.7 ptssince 2020
from 47.0% in 2020
Foreign born
26.6%
+9.1 ptssince 2020
from 17.5% in 2020
US average: 14.1%
Veterans
7.6%
+0.2 ptssince 2020
from 7.5% in 2020
US average: 6.2%
With a disability
14.0%
+2.1 ptssince 2020
from 11.9% in 2020
US average: 13.3%
Uninsured
17.9%
+2.8 ptssince 2020
from 15.1% in 2020
US average: 8.4%
Broadband at home
91.4%
+8.4 ptssince 2020
from 83.0% in 2020
US average: 91.0%
English only at home
66.7%
−4.3 ptssince 2020
from 71.0% in 2020
US average: 77.7%
Spanish at home
31.0%
+5.3 ptssince 2020
from 25.7% in 2020
US average: 13.6%
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Compare Census Tract 103.04 to nearby tracts
CENSUS TRACT 103.04 VS
Census Tract 103.03
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Home value$198,100−13%
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CENSUS TRACT 103.04 VS
Census Tract 110
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Home value$111,100−51%
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CENSUS TRACT 103.04 VS
Census Tract 104.04
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CENSUS TRACT 103.04 VS
Census Tract 102.04
Income$66,881+7%
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Frequently asked
How many people live in this census tract?
this census tract has about 4,316 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $62,772 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $228,200, and the typical rent is about $1,011 a month.
How educated are people in this census tract?
About 20.4% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 18.2% of people in this census tract live below the federal poverty line.
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Containing area
Catawba CountyOther census tracts in Catawba County
Census Tract 111.02Census Tract 113Census Tract 117.02Census Tract 106Census Tract 118.01Census Tract 101.01Census Tract 103.02Census Tract 118.02Census Tract 115.01Census Tract 104.03Census Tract 112Census Tract 102.04Census Tract 116.02Census Tract 103.01Census Tract 116.01Census Tract 117.01DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024