CENSUS TRACT
Census Tract 12
Iowa · Story County · 430 residents · 0.113 sq mi
TRACT SHAPE · Story County, IA
The short version
Census Tract 12 is significantly wealthier than the US average, with a median household income of $148,269. Population has fallen 50% since 2020, a loss of 435 residents. 91% of adults hold a bachelor's degree or higher, well above the national rate of 36%. At a median age of 20.4, residents skew younger than the country as a whole. Households here earn about 113% more than the Story County median.
At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 20.4
US median: 38.9
More educated
91% hold a bachelor's degree
US average: 36%
Renter-heavy
31% owner-occupied
US average: 65%
Section 01
Population & growth
Total population
430
−50%since 2020
from 865 in 2020
2020 – 2024
Population density
3,805 / sq mi
−50%since 2020
from 7,655 / sq mi in 2020
US average: 281
Median age
20.4
+4%since 2020
from 19.6 in 2020
US average: 38.9
Population, 2020 – 2024
2024430
Section 02
Income & economy
Median household income
$148,269
Unchangedinflation adjusted, since 2020
from $121,833 in 2020
US average: $82,259
2020 – 2024
Per capita income
$14,729
+54%since 2020
from $9,559 in 2020
US average: $44,673
Households earning $100K+
80.8%
−19.2 ptssince 2020
from 100.0% in 2020
US average: 53.3%
Poverty rate
17.6%
+17.6 ptssince 2020
from 0.0% in 2020
US average: 12.5%
Income inequality (Gini)
0.180
+51%since 2020
from 0.119 in 2020
US average: 0.476
Workforce by industry, 2024
Information19.4%
Wholesale trade4.4%
Arts, entertainment, food1.9%
Agriculture, forestry, fishing0%
Construction0%
Manufacturing0%
Retail trade0%
Transportation & warehousing0%
Finance & insurance0%
Professional, scientific, technical0%
Education & health services0%
Other services0%
Public administration0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Owner-occupied
30.8%
−22.4 ptssince 2020
from 53.1% in 2020
69.2% rent
Vacancy rate
0.0%
−25.6 ptssince 2020
from 25.6% in 2020
US average: 10.0%
Owner cost-burdened
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 22.9%
Renter cost-burdened
27.8%
+27.8 ptssince 2020
from 0.0% in 2020
US average: 47.4%
RELATED:See current rent listings in Census Tract 12 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic83.7%(724)
Black4.7%(41)
Hispanic / Latino3.7%(32)
Asian2.4%(21)
Other5.4%(47)
Diversity Score36.5%(316)
2024
White, non-Hispanic87%(374)
Black1.2%(5)
Hispanic / Latino4.2%(18)
Asian3.7%(16)
Other4%(17)
Diversity Score29.8%(128)
Diversity Score
30
−18%since 2020
from 37 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
90.9%
+15.9 ptssince 2020
from 75.0% in 2020
US average: 35.6%
High school or higher
100.0%
Unchangedsince 2020
from 100.0% in 2020
US average: 89.6%
Graduate degree
18.2%
+11.0 ptssince 2020
from 7.1% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
13.2 min
+9%since 2020
from 12.2 min in 2020
US average: 26.5
Drive alone to work
51.8%
+17.2 ptssince 2020
from 34.6% in 2020
US average: 68.9%
Carpooled to work
0.0%
−2.2 ptssince 2020
from 2.2% in 2020
US average: 8.5%
Public transit
0.0%
−12.3 ptssince 2020
from 12.3% in 2020
US average: 3.2%
Worked from home
4.2%
−0.6 ptssince 2020
from 4.7% in 2020
US average: 15.0%
Walked to work
44.0%
+0.4 ptssince 2020
from 43.6% in 2020
US average: 2.4%
Biked to work
0.0%
−2.5 ptssince 2020
from 2.5% in 2020
US average: 0.4%
No vehicle available
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
2.8%
−9.3 ptssince 2020
from 12.1% in 2020
US average: 5.2%
Labor force participation
49.3%
−1.7 ptssince 2020
from 51.0% in 2020
US average: 63.5%
Self-employed
29.1%
−18.5 ptssince 2020
from 47.6% in 2020
US average: 13.1%
Management & professional
51.5%
+20.2 ptssince 2020
from 31.2% in 2020
US average: 42.5%
Section 08
People & community
Male
59.8%
+4.6 ptssince 2020
from 55.1% in 2020
Female
40.2%
−4.6 ptssince 2020
from 44.9% in 2020
Foreign born
3.3%
+1.5 ptssince 2020
from 1.7% in 2020
US average: 14.1%
Veterans
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 6.2%
With a disability
3.7%
−0.7 ptssince 2020
from 4.4% in 2020
US average: 13.3%
Uninsured
10.2%
+6.5 ptssince 2020
from 3.7% in 2020
US average: 8.4%
Broadband at home
80.8%
−19.2 ptssince 2020
from 100.0% in 2020
US average: 91.0%
English only at home
92.1%
−6.4 ptssince 2020
from 98.5% in 2020
US average: 77.7%
Spanish at home
2.3%
+1.9 ptssince 2020
from 0.5% in 2020
US average: 13.6%
Drill deeper
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Compare Census Tract 12 to nearby tracts
CENSUS TRACT 12 VS
Census Tract 11.01
Income$56,982−62%
Home value$361,400
Population3,337+676%
SEE FULL COMPARISON →
CENSUS TRACT 12 VS
Census Tract 11.02
Income$22,141−85%
Home value–
Population4,315+903%
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CENSUS TRACT 12 VS
Census Tract 8
Income–
Home value–
Population4,858+1030%
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CENSUS TRACT 12 VS
Census Tract 13.04
Income$39,091−74%
Home value$425,000
Population5,842+1259%
SEE FULL COMPARISON →
Frequently asked
How many people live in this census tract?
this census tract has about 430 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $148,269 a year. Half of households make more than that, and half make less.
How educated are people in this census tract?
About 90.9% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 17.6% of people in this census tract live below the federal poverty line.
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Story CountyDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024