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CITY · 2020 ACS

Naples

South Dakota · 38 residents · 0.139 sq mi
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The short version

Naples is significantly wealthier than the US average, with a median household income of $121,875. The city has grown rapidly, with population up 52% since 2000. 6% of adults hold a bachelor's degree or higher, below the national rate of 33%. At a median age of 27.0, residents skew younger than the country as a whole. Poverty is rare here, at 0.0% of residents. Households here earn about 103% more than the South Dakota median.

At a glance
Wealthier
above the US median
US median: $66,278
Younger
median age 27.0
US median: 38.8
Less educated
6% hold a bachelor's degree
US average: 33%
Owner-heavy
91% owner-occupied
US average: 63%
Section 01

Population & growth

Total population
38
+52%since 2000
from 25 in 2000
1990 – 2025
Population density
273 / sq mi
+52%since 2000
from 180 / sq mi in 2000
US average: 280
Median age
27.0
−41%since 2000
from 45.5 in 2000
US average: 38.8
Population, 1990 – 2024
103459841081990201020202024Naples
202496
1990201020202024
Section 02

Income & economy

Median household income
$121,875
+119%inflation adjusted, since 2000
from $37,083 in 2000
US average: $66,278
1990 – 2023
Per capita income
$22,911
−71%since 2000
from $78,450 in 2000
US average: $35,364
Households earning $100K+
88.9%
+73.5 ptssince 2009
from 15.4% in 2009
US average: 43.9%
Poverty rate
0.0%
−6.3 ptssince 2000
from 6.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade35.7%
US avg: 10%
Agriculture, forestry, fishing28.6%
US avg: 1.7%
Construction21.4%
US avg: 1.2%
Manufacturing7.1%
US avg: 0.5%
Wholesale trade7.1%
US avg: 6.7%
Finance & insurance7.1%
US avg: 5.5%
Professional, scientific, technical7.1%
US avg: 4.7%
Transportation & warehousing0%
US avg: 2.5%
Information0%
US avg: 11.1%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
Other services0%
US avg: 6.6%
Public administration0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Owner-occupied
90.9%
Unchangedsince 2000
from 90.9% in 2000
9.1% rent
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic100%(25)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%
Diversity Score0%(0)
2020
White, non-Hispanic97.4%(37)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other0%(0)
Diversity Score0%(0)
Diversity Score
0
from 0 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
5.9%
+5.9 ptssince 2000
from 0.0% in 2000
US average: 32.9%
High school or higher
76.5%
+1.5 ptssince 2000
from 75.0% in 2000
US average: 88.5%
Graduate degree
0.0%
Unchangedsince 2000
from 0.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
30.4 min
+16%since 2000
from 26.3 min in 2000
US average: 26.9
Drive alone to work
85.7%
+28.6 ptssince 2009
from 57.1% in 2009
US average: 75.1%
No vehicle available
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
0.0%
Unchangedsince 2011
from 0.0% in 2011
US average: 5.4%
Labor force participation
70.0%
−25.0 ptssince 2011
from 95.0% in 2011
US average: 63.4%
Management & professional
21.4%
−31.0 ptssince 2009
from 52.4% in 2009
US average: 39.3%
Section 08

People & community

Male
40.9%
−15.0 ptssince 2009
from 55.9% in 2009
Female
59.1%
+15.0 ptssince 2009
from 44.1% in 2009
Foreign born
4.5%
−1.3 ptssince 2009
from 5.9% in 2009
US average: 13.5%
Uninsured
0.0%
−87.5 ptssince 2013
from 87.5% in 2013
US average: 8.8%
Drill deeper

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Pop 42
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Pop 39
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Pop 36
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Head to head

Compare Naples to nearby cities

NAPLES VS
Watertown
Income$69,600−43%
Home value$229,400
Population23,736+57793%
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NAPLES VS
Huron
Income$61,452−50%
Home value$159,000
Population14,607+35527%
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NAPLES VS
Brookings
Income$63,493−48%
Home value$265,500
Population25,355+61741%
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NAPLES VS
Aberdeen
Income$64,405−47%
Home value$217,300
Population27,961+68098%
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Frequently asked

How many people live in Naples, South Dakota?

Naples, South Dakota has about 38 residents according to the 2020 American Community Survey.

What is the median household income in Naples, South Dakota?

The typical household in Naples, South Dakota earns about $121,875 a year. Half of households make more than that, and half make less.

How educated are people in Naples, South Dakota?

About 5.9% of adults age 25 and over in Naples, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Naples, South Dakota?

About 0.0% of people in Naples, South Dakota live below the federal poverty line.

Has Naples, South Dakota grown since 1990?

Yes, Naples, South Dakota has grown since 1990. The population has added about 10 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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