CENSUS TRACT
Census Tract 9704
Wisconsin · Dunn County · 6,652 residents · 181.18 sq mi
Notable rankings
#74highest population in WI6,652#199lowest low density in WI36.71/sq mi#367highest household income in WI$93,267#393highest broadband in WI94.0%TRACT SHAPE · Dunn County, WI
The short version
Census Tract 9704 is wealthier than most US places, with a median household income of $93,267. Population has held roughly steady since 2020. Median home value is $271,400.
At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.8
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
6,652
+4%since 2020
from 6,411 in 2020
2020 – 2024
Population density
37 / sq mi
+4%since 2020
from 35 / sq mi in 2020
US average: 281
Median age
38.8
+4%since 2020
from 37.2 in 2020
US average: 38.9
Population, 2020 – 2024
20247K
Section 02
Income & economy
Median household income
$93,267
+5%inflation adjusted, since 2020
from $72,941 in 2020
US average: $82,259
2020 – 2024
Per capita income
$40,158
+30%since 2020
from $30,973 in 2020
US average: $44,673
Households earning $100K+
59.0%
+10.2 ptssince 2020
from 48.8% in 2020
US average: 53.3%
Poverty rate
6.9%
−0.9 ptssince 2020
from 7.8% in 2020
US average: 12.5%
Income inequality (Gini)
0.366
−3%since 2020
from 0.379 in 2020
US average: 0.476
Workforce by industry, 2024
Retail trade17.6%
Information11.9%
Wholesale trade8.8%
Finance & insurance7.8%
Professional, scientific, technical5.7%
Agriculture, forestry, fishing4.8%
Construction4.8%
Other services4.3%
Public administration3.5%
Education & health services2%
Transportation & warehousing1.8%
Arts, entertainment, food1.3%
Manufacturing0.1%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$271,400
+21%inflation adjusted, since 2020
from $184,400 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$1,144
+6%inflation adjusted, since 2020
from $889 in 2020
US average: $1,442
Owner-occupied
81.0%
+3.2 ptssince 2020
from 77.8% in 2020
19.0% rent
Vacancy rate
5.8%
−2.3 ptssince 2020
from 8.1% in 2020
US average: 10.0%
Owner cost-burdened
16.1%
−4.4 ptssince 2020
from 20.5% in 2020
US average: 22.9%
Renter cost-burdened
31.6%
+12.2 ptssince 2020
from 19.4% in 2020
US average: 47.4%
Afford Score
2.9
+15%since 2020
from 2.5 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 9704 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic89.8%(5,758)
Black0.2%(15)
Hispanic / Latino3.4%(215)
Asian3.7%(238)
Other2.9%(185)
Diversity Score23.7%(1,523)
2024
White, non-Hispanic91.3%(6,074)
Black0.5%(30)
Hispanic / Latino3%(201)
Asian1.7%(111)
Other3.5%(236)
Diversity Score20.5%(1,362)
Diversity Score
20
−14%since 2020
from 24 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
27.5%
+4.8 ptssince 2020
from 22.7% in 2020
US average: 35.6%
High school or higher
95.6%
+2.0 ptssince 2020
from 93.6% in 2020
US average: 89.6%
Graduate degree
8.9%
+0.7 ptssince 2020
from 8.2% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
24.0 min
+7%since 2020
from 22.5 min in 2020
US average: 26.5
Drive alone to work
77.6%
−2.7 ptssince 2020
from 80.2% in 2020
US average: 68.9%
Carpooled to work
5.5%
−0.4 ptssince 2020
from 6.0% in 2020
US average: 8.5%
Public transit
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 3.2%
Worked from home
14.8%
+4.5 ptssince 2020
from 10.3% in 2020
US average: 15.0%
Walked to work
1.3%
−0.7 ptssince 2020
from 2.0% in 2020
US average: 2.4%
Biked to work
0.0%
−0.3 ptssince 2020
from 0.3% in 2020
US average: 0.4%
No vehicle available
1.5%
−0.5 ptssince 2020
from 2.0% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
2.8%
−0.1 ptssince 2020
from 2.9% in 2020
US average: 5.2%
Labor force participation
68.5%
−3.0 ptssince 2020
from 71.5% in 2020
US average: 63.5%
Self-employed
14.9%
+5.9 ptssince 2020
from 9.0% in 2020
US average: 13.1%
Management & professional
36.3%
+4.5 ptssince 2020
from 31.8% in 2020
US average: 42.5%
Section 08
People & community
Male
52.1%
+0.4 ptssince 2020
from 51.7% in 2020
Female
47.9%
−0.4 ptssince 2020
from 48.3% in 2020
Foreign born
2.0%
−1.5 ptssince 2020
from 3.5% in 2020
US average: 14.1%
Veterans
6.0%
+0.5 ptssince 2020
from 5.6% in 2020
US average: 6.2%
With a disability
10.1%
+0.8 ptssince 2020
from 9.3% in 2020
US average: 13.3%
Uninsured
5.4%
−0.6 ptssince 2020
from 6.0% in 2020
US average: 8.4%
Broadband at home
94.0%
+9.1 ptssince 2020
from 84.9% in 2020
US average: 91.0%
English only at home
96.2%
+3.3 ptssince 2020
from 92.9% in 2020
US average: 77.7%
Spanish at home
2.0%
−1.0 ptssince 2020
from 3.1% in 2020
US average: 13.6%
Drill deeper
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Places similar to Census Tract 9704Head to head
Compare Census Tract 9704 to nearby tracts
CENSUS TRACT 9704 VS
Census Tract 9708.02
Income$56,042−40%
Home value$223,400−18%
Population3,615−46%
SEE FULL COMPARISON →
CENSUS TRACT 9704 VS
Census Tract 15
Income$84,601−9%
Home value$306,000+13%
Population3,937−41%
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CENSUS TRACT 9704 VS
Census Tract 9707
Income$65,408−30%
Home value$265,500−2%
Population6,838+3%
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CENSUS TRACT 9704 VS
Census Tract 9708.01
Income$25,966−72%
Home value$146,300−46%
Population2,738−59%
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Frequently asked
How many people live in this census tract?
this census tract has about 6,652 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $93,267 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $271,400, and the typical rent is about $1,144 a month.
How educated are people in this census tract?
About 27.5% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 6.9% of people in this census tract live below the federal poverty line.
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Containing area
Dunn CountyDATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024