CENSUS TRACT
Census Tract 704
South Carolina · Horry County · 6,930 residents · 7.347 sq mi
Notable rankings
#75lowest low income in SC$34,135#129highest population in SC6,930#137highest high poverty in SC29.4%#156lowest low rent in SC$755TRACT SHAPE · Horry County, SC
The short version
Census Tract 704 has notably lower household income than the US average, with a median household income of $34,135. Population has held roughly steady since 2020. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has risen by half since 2020, reaching $247,200. The poverty rate of 29.4% is well above the national figure. Households here earn about 49% less than the Horry County median.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.4
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 36%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
6,930
+5%since 2020
from 6,593 in 2020
2020 – 2024
Population density
943 / sq mi
+5%since 2020
from 897 / sq mi in 2020
US average: 281
Median age
43.4
+13%since 2020
from 38.4 in 2020
US average: 38.9
Population, 2020 – 2024
20247K
Section 02
Income & economy
Median household income
$34,135
−13%inflation adjusted, since 2020
from $32,363 in 2020
US average: $82,259
2020 – 2024
Per capita income
$20,750
+20%since 2020
from $17,233 in 2020
US average: $44,673
Households earning $100K+
18.9%
+9.0 ptssince 2020
from 9.9% in 2020
US average: 53.3%
Poverty rate
29.4%
+10.5 ptssince 2020
from 18.9% in 2020
US average: 12.5%
Income inequality (Gini)
0.438
+19%since 2020
from 0.367 in 2020
US average: 0.476
Workforce by industry, 2024
Information11.7%
Finance & insurance10.6%
Professional, scientific, technical10.6%
Wholesale trade5.9%
Arts, entertainment, food1.7%
Other services1.7%
Retail trade1.3%
Agriculture, forestry, fishing0.7%
Construction0.7%
Public administration0.6%
Manufacturing0%
Transportation & warehousing0%
Education & health services0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$247,200
+36%inflation adjusted, since 2020
from $150,400 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$755
−22%inflation adjusted, since 2020
from $797 in 2020
US average: $1,442
Owner-occupied
68.2%
+0.7 ptssince 2020
from 67.5% in 2020
31.8% rent
Vacancy rate
10.2%
−6.7 ptssince 2020
from 16.9% in 2020
US average: 10.0%
Owner cost-burdened
42.0%
+2.6 ptssince 2020
from 39.3% in 2020
US average: 22.9%
Renter cost-burdened
54.4%
+1.4 ptssince 2020
from 52.9% in 2020
US average: 47.4%
Afford Score
7.2
+56%since 2020
from 4.6 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 704 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic53%(3,493)
Black42.4%(2,796)
Hispanic / Latino2.3%(150)
Asian0.5%(33)
Other1.8%(121)
Diversity Score67.3%(4,439)
2024
White, non-Hispanic45.1%(3,122)
Black38.2%(2,648)
Hispanic / Latino7.6%(528)
Asian2%(138)
Other7.1%(494)
Diversity Score80%(5,542)
Diversity Score
80
+19%since 2020
from 67 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
17.4%
+5.5 ptssince 2020
from 11.9% in 2020
US average: 35.6%
High school or higher
87.3%
+0.7 ptssince 2020
from 86.6% in 2020
US average: 89.6%
Graduate degree
5.7%
+1.6 ptssince 2020
from 4.1% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
25.0 min
+10%since 2020
from 22.8 min in 2020
US average: 26.5
Drive alone to work
81.5%
+4.0 ptssince 2020
from 77.5% in 2020
US average: 68.9%
Carpooled to work
6.6%
−12.4 ptssince 2020
from 19.0% in 2020
US average: 8.5%
Public transit
4.3%
+4.2 ptssince 2020
from 0.0% in 2020
US average: 3.2%
Worked from home
7.3%
+5.2 ptssince 2020
from 2.1% in 2020
US average: 15.0%
Walked to work
0.0%
−0.1 ptssince 2020
from 0.1% in 2020
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
9.3%
+3.1 ptssince 2020
from 6.2% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
1.9%
−5.5 ptssince 2020
from 7.4% in 2020
US average: 5.2%
Labor force participation
45.3%
−2.8 ptssince 2020
from 48.1% in 2020
US average: 63.5%
Self-employed
12.1%
−0.3 ptssince 2020
from 12.3% in 2020
US average: 13.1%
Management & professional
18.0%
−9.6 ptssince 2020
from 27.6% in 2020
US average: 42.5%
Section 08
People & community
Male
39.6%
−2.9 ptssince 2020
from 42.4% in 2020
Female
60.4%
+2.9 ptssince 2020
from 57.6% in 2020
Foreign born
4.1%
+3.2 ptssince 2020
from 0.9% in 2020
US average: 14.1%
Veterans
6.5%
−2.3 ptssince 2020
from 8.8% in 2020
US average: 6.2%
With a disability
29.2%
+2.7 ptssince 2020
from 26.5% in 2020
US average: 13.3%
Uninsured
14.9%
−1.1 ptssince 2020
from 16.0% in 2020
US average: 8.4%
Broadband at home
92.1%
+14.0 ptssince 2020
from 78.1% in 2020
US average: 91.0%
English only at home
92.3%
−5.3 ptssince 2020
from 97.6% in 2020
US average: 77.7%
Spanish at home
4.8%
+2.9 ptssince 2020
from 2.0% in 2020
US average: 13.6%
Drill deeper
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Compare Census Tract 704 to nearby tracts
CENSUS TRACT 704 VS
Census Tract 703
Income$47,994+41%
Home value$244,400−1%
Population4,075−41%
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CENSUS TRACT 704 VS
Census Tract 705
Income$60,000+76%
Home value$186,900−24%
Population3,897−44%
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CENSUS TRACT 704 VS
Census Tract 702
Income$79,197+132%
Home value$277,100+12%
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CENSUS TRACT 704 VS
Census Tract 707.02
Income$53,057+55%
Home value$233,900−5%
Population6,141−11%
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Frequently asked
How many people live in this census tract?
this census tract has about 6,930 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $34,135 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $247,200, and the typical rent is about $755 a month.
How educated are people in this census tract?
About 17.4% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 29.4% of people in this census tract live below the federal poverty line.
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Containing area
Horry CountyOther census tracts in Horry County
Census Tract 602.03Census Tract 602.04Census Tract 602.06Census Tract 516.05Census Tract 602.07Census Tract 515.02Census Tract 604.05Census Tract 603.10Census Tract 602.09Census Tract 707.01Census Tract 514.03Census Tract 510Census Tract 401.02Census Tract 516.03Census Tract 516.07Census Tract 301.04DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024