CENSUS TRACT
Census Tract 120.12
North Carolina · New Hanover County · 2,251 residents · 2.603 sq mi
Notable rankings
#14highest home value in NC$1,030,000#16lowest low poverty in NC#523 US0.6%#26highest household income in NC#1920 US$198,636#31highest per-capita income in NC#1927 US$106,978TRACT SHAPE · New Hanover County, NC
The short version
Census Tract 120.12 is significantly wealthier than the US average, with a median household income of $198,636. Population has declined 7% since 2020. 71% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value is $1,030,000. With a median age of 55.2, the population is older than the US median of 38.9. Households here earn about 164% more than the New Hanover County median.
At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 55.2
US median: 38.9
More educated
71% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
2,251
−7%since 2020
from 2,425 in 2020
2020 – 2024
Population density
865 / sq mi
−7%since 2020
from 932 / sq mi in 2020
US average: 281
Median age
55.2
−4%since 2020
from 57.4 in 2020
US average: 38.9
Population, 2020 – 2024
20242K
Section 02
Income & economy
Median household income
$198,636
+37%inflation adjusted, since 2020
from $119,196 in 2020
US average: $82,259
2020 – 2024
Per capita income
$106,978
+33%since 2020
from $80,269 in 2020
US average: $44,673
Households earning $100K+
91.6%
+22.4 ptssince 2020
from 69.1% in 2020
US average: 53.3%
Poverty rate
0.6%
−7.6 ptssince 2020
from 8.2% in 2020
US average: 12.5%
Income inequality (Gini)
0.396
−21%since 2020
from 0.501 in 2020
US average: 0.476
Workforce by industry, 2024
Retail trade13.4%
Other services8.6%
Wholesale trade8.4%
Public administration6.3%
Information3.8%
Transportation & warehousing2.5%
Arts, entertainment, food1.8%
Finance & insurance0.8%
Education & health services0.8%
Agriculture, forestry, fishing0%
Construction0%
Manufacturing0%
Professional, scientific, technical0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$1,030,000
+17%inflation adjusted, since 2020
from $727,100 in 2020
US average: $376,019
2020 – 2024
Owner-occupied
95.4%
+6.7 ptssince 2020
from 88.7% in 2020
4.6% rent
Vacancy rate
6.1%
−5.9 ptssince 2020
from 12.0% in 2020
US average: 10.0%
Owner cost-burdened
13.2%
−21.9 ptssince 2020
from 35.1% in 2020
US average: 22.9%
Renter cost-burdened
0.0%
−54.4 ptssince 2020
from 54.4% in 2020
US average: 47.4%
Afford Score
5.2
−15%since 2020
from 6.1 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 120.12 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic91.5%(2,219)
Black6.1%(149)
Hispanic / Latino0%(0)
Asian1%(25)
Other1.3%(32)
Diversity Score19.8%(481)
2024
White, non-Hispanic97%(2,183)
Black0%(0)
Hispanic / Latino0.8%(18)
Asian0%(0)
Other2.2%(50)
Diversity Score7.4%(166)
Diversity Score
7
−63%since 2020
from 20 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
71.4%
+4.6 ptssince 2020
from 66.8% in 2020
US average: 35.6%
High school or higher
98.7%
−1.1 ptssince 2020
from 99.7% in 2020
US average: 89.6%
Graduate degree
28.1%
+0.7 ptssince 2020
from 27.3% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
19.2 min
+15%since 2020
from 16.8 min in 2020
US average: 26.5
Drive alone to work
77.1%
−5.0 ptssince 2020
from 82.1% in 2020
US average: 68.9%
Carpooled to work
0.0%
−0.1 ptssince 2020
from 0.1% in 2020
US average: 8.5%
Public transit
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 3.2%
Worked from home
22.8%
+6.4 ptssince 2020
from 16.4% in 2020
US average: 15.0%
Walked to work
0.0%
−1.4 ptssince 2020
from 1.4% in 2020
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
0.0%
−1.8 ptssince 2020
from 1.8% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
3.8%
+1.0 ptssince 2020
from 2.7% in 2020
US average: 5.2%
Labor force participation
57.8%
−5.3 ptssince 2020
from 63.1% in 2020
US average: 63.5%
Self-employed
3.6%
−1.5 ptssince 2020
from 5.1% in 2020
US average: 13.1%
Management & professional
72.2%
−1.8 ptssince 2020
from 74.0% in 2020
US average: 42.5%
Section 08
People & community
Male
53.4%
+3.6 ptssince 2020
from 49.8% in 2020
Female
46.6%
−3.6 ptssince 2020
from 50.2% in 2020
Foreign born
3.7%
−0.8 ptssince 2020
from 4.5% in 2020
US average: 14.1%
Veterans
4.8%
−2.8 ptssince 2020
from 7.6% in 2020
US average: 6.2%
With a disability
7.2%
+0.6 ptssince 2020
from 6.6% in 2020
US average: 13.3%
Uninsured
0.2%
+0.2 ptssince 2020
from 0.0% in 2020
US average: 8.4%
Broadband at home
95.7%
−1.2 ptssince 2020
from 96.9% in 2020
US average: 91.0%
English only at home
98.6%
−1.4 ptssince 2020
from 100.0% in 2020
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 13.6%
Drill deeper
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Places similar to Census Tract 120.12Head to head
Compare Census Tract 120.12 to nearby tracts
CENSUS TRACT 120.12 VS
Census Tract 119.05
Income$60,231−70%
Home value$367,900−64%
Population2,113−6%
SEE FULL COMPARISON →
CENSUS TRACT 120.12 VS
Census Tract 120.11
Income$91,250−54%
Home value$299,300−71%
Population5,144+129%
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CENSUS TRACT 120.12 VS
Census Tract 119.04
Income$78,796−60%
Home value$514,600−50%
Population2,965+32%
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CENSUS TRACT 120.12 VS
Census Tract 120.04
Income$140,455−29%
Home value$497,800−52%
Population4,008+78%
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Frequently asked
How many people live in this census tract?
this census tract has about 2,251 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $198,636 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $1,030,000.
How educated are people in this census tract?
About 71.4% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 0.6% of people in this census tract live below the federal poverty line.
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Containing area
New Hanover CountyOther census tracts in New Hanover County
Census Tract 117.05Census Tract 123Census Tract 121.06Census Tract 120.08Census Tract 105.04Census Tract 116.08Census Tract 120.09Census Tract 121.11Census Tract 116.12Census Tract 120.07Census Tract 103Census Tract 116.09Census Tract 115.02Census Tract 116.11Census Tract 117.01Census Tract 116.05DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024