CENSUS TRACT
Census Tract 306.04
Georgia · Cobb County · 3,578 residents · 1.312 sq mi
TRACT SHAPE · Cobb County, GA
The short version
Census Tract 306.04 has lower-than-average household income, with a median household income of $67,355. Population has grown 33% since 2020. Median home value has more than doubled since 2020, reaching $343,600. At a median age of 33.2, residents skew younger than the country as a whole. Households here earn about 34% less than the Cobb County median.
At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 33.2
US median: 38.9
Average education
37% hold a bachelor's degree
US average: 36%
Less affordable
home values up 65%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
Total population
3,578
+33%since 2020
from 2,698 in 2020
2020 – 2024
Population density
2,727 / sq mi
+33%since 2020
from 2,056 / sq mi in 2020
US average: 281
Median age
33.2
−3%since 2020
from 34.3 in 2020
US average: 38.9
Population, 2020 – 2024
20244K
Section 02
Income & economy
Median household income
$67,355
−9%inflation adjusted, since 2020
from $61,389 in 2020
US average: $82,259
2020 – 2024
Per capita income
$46,727
+16%since 2020
from $40,392 in 2020
US average: $44,673
Households earning $100K+
44.9%
+6.2 ptssince 2020
from 38.7% in 2020
US average: 53.3%
Poverty rate
11.7%
+5.1 ptssince 2020
from 6.6% in 2020
US average: 12.5%
Income inequality (Gini)
0.386
+11%since 2020
from 0.349 in 2020
US average: 0.476
Workforce by industry, 2024
Retail trade16.6%
Information12.7%
Wholesale trade8.5%
Other services7.9%
Public administration7%
Finance & insurance2.4%
Professional, scientific, technical2.4%
Arts, entertainment, food2.4%
Agriculture, forestry, fishing0%
Construction0%
Manufacturing0%
Transportation & warehousing0%
Education & health services0%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03
Housing
Median home value
$343,600
+65%inflation adjusted, since 2020
from $171,800 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$1,548
+7%inflation adjusted, since 2020
from $1,194 in 2020
US average: $1,442
Owner-occupied
39.6%
+5.8 ptssince 2020
from 33.7% in 2020
60.4% rent
Vacancy rate
4.8%
+2.0 ptssince 2020
from 2.8% in 2020
US average: 10.0%
Owner cost-burdened
9.5%
Unchangedsince 2020
from 9.5% in 2020
US average: 22.9%
Renter cost-burdened
56.7%
+7.6 ptssince 2020
from 49.1% in 2020
US average: 47.4%
Afford Score
5.1
+82%since 2020
from 2.8 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 306.04 on RentDataNow
Section 04
Race & ethnicity
2020
White, non-Hispanic37.8%(1,020)
Black29.6%(799)
Hispanic / Latino2.5%(67)
Asian27.2%(735)
Other2.9%(77)
Diversity Score86.7%(2,340)
2024
White, non-Hispanic26.6%(953)
Black50.4%(1,804)
Hispanic / Latino11.4%(408)
Asian9.3%(332)
Other2.3%(81)
Diversity Score81.6%(2,919)
Diversity Score
82
−6%since 2020
from 87 in 2020
2020 – 2024
Section 05
Education
Bachelor's degree or higher
36.9%
−11.1 ptssince 2020
from 48.0% in 2020
US average: 35.6%
High school or higher
99.0%
+2.3 ptssince 2020
from 96.7% in 2020
US average: 89.6%
Graduate degree
26.7%
+20.8 ptssince 2020
from 5.9% in 2020
US average: 14.0%
Section 06
Commute & transportation
Average commute
31.2 min
+20%since 2020
from 25.9 min in 2020
US average: 26.5
Drive alone to work
72.2%
−3.2 ptssince 2020
from 75.4% in 2020
US average: 68.9%
Carpooled to work
5.6%
+3.6 ptssince 2020
from 2.0% in 2020
US average: 8.5%
Public transit
2.6%
+2.6 ptssince 2020
from 0.0% in 2020
US average: 3.2%
Worked from home
12.6%
+7.8 ptssince 2020
from 4.8% in 2020
US average: 15.0%
Walked to work
3.4%
−2.9 ptssince 2020
from 6.3% in 2020
US average: 2.4%
Biked to work
1.1%
+1.1 ptssince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
5.1%
−2.3 ptssince 2020
from 7.4% in 2020
US average: 8.3%
Section 07
Work & employment
Unemployment rate
4.7%
+4.4 ptssince 2020
from 0.3% in 2020
US average: 5.2%
Labor force participation
85.9%
+4.2 ptssince 2020
from 81.7% in 2020
US average: 63.5%
Self-employed
1.4%
−4.5 ptssince 2020
from 5.8% in 2020
US average: 13.1%
Management & professional
44.3%
−12.9 ptssince 2020
from 57.2% in 2020
US average: 42.5%
Section 08
People & community
Male
51.1%
−2.0 ptssince 2020
from 53.2% in 2020
Female
48.9%
+2.0 ptssince 2020
from 46.8% in 2020
Foreign born
24.4%
−2.2 ptssince 2020
from 26.6% in 2020
US average: 14.1%
Veterans
13.3%
−1.3 ptssince 2020
from 14.6% in 2020
US average: 6.2%
With a disability
10.8%
+9.5 ptssince 2020
from 1.3% in 2020
US average: 13.3%
Uninsured
29.1%
+7.4 ptssince 2020
from 21.7% in 2020
US average: 8.4%
Broadband at home
98.8%
+14.9 ptssince 2020
from 83.9% in 2020
US average: 91.0%
English only at home
71.5%
−2.6 ptssince 2020
from 74.1% in 2020
US average: 77.7%
Spanish at home
12.5%
+11.1 ptssince 2020
from 1.3% in 2020
US average: 13.6%
Drill deeper
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Places similar to Census Tract 306.04Head to head
Compare Census Tract 306.04 to nearby tracts
CENSUS TRACT 306.04 VS
Census Tract 305.06
Income$86,944+29%
Home value$333,500−3%
Population4,420+24%
SEE FULL COMPARISON →
CENSUS TRACT 306.04 VS
Census Tract 306.03
Income$84,111+25%
Home value$429,400+25%
Population5,866+64%
SEE FULL COMPARISON →
CENSUS TRACT 306.04 VS
Census Tract 303.49
Income$125,341+86%
Home value$345,600+1%
Population3,432−4%
SEE FULL COMPARISON →
CENSUS TRACT 306.04 VS
Census Tract 302.48
Income$80,804+20%
Home value$306,500−11%
Population7,287+104%
SEE FULL COMPARISON →
Frequently asked
How many people live in this census tract?
this census tract has about 3,578 residents according to the 2024 American Community Survey.
What is the median household income in this census tract?
The typical household in this census tract earns about $67,355 a year. Half of households make more than that, and half make less.
Is this census tract expensive?
In this census tract, the median home is worth about $343,600, and the typical rent is about $1,548 a month.
How educated are people in this census tract?
About 36.9% of adults age 25 and over in this census tract hold a bachelor's degree or higher.
What is the poverty rate in this census tract?
About 11.7% of people in this census tract live below the federal poverty line.
Keep going
Explore from here
Containing area
Cobb CountyOther census tracts in Cobb County
Census Tract 310.04Census Tract 303.45Census Tract 306.02Census Tract 302.48Census Tract 315.06Census Tract 309.12Census Tract 313.16Census Tract 304.05Census Tract 315.11Census Tract 311.01Census Tract 305.07Census Tract 311.14Census Tract 311.12Census Tract 304.13Census Tract 315.13Census Tract 311.18DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024