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CENSUS TRACT

Census Tract 188.03

California · San Diego County · 4,724 residents · 18.364 sq mi
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188.04188.03
TRACT SHAPE · San Diego County, CA
The short version

Census Tract 188.03 is wealthier than most US places, with a median household income of $104,866. Population has held roughly steady since 2020. 46% of adults hold a bachelor's degree or higher. Median home value is $914,600. With a median age of 47.7, the population is older than the US median of 38.9. Despite a median home value of $914,600, the poverty rate sits 38% above the US average — a pattern often seen in resort and college towns.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 47.7
US median: 38.9
More educated
46% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,724
+7%since 2020
from 4,420 in 2020
2020 – 2024
Population density
257 / sq mi
+7%since 2020
from 241 / sq mi in 2020
US average: 281
Median age
47.7
−5%since 2020
from 50.1 in 2020
US average: 38.9
Population, 20202024
4K4K5K5K5K20202024Census Tract 188.03
20245K
20202024
Section 02

Income & economy

Median household income
$104,866
+3%inflation adjusted, since 2020
from $83,977 in 2020
US average: $82,259
2020 – 2024
Per capita income
$62,482
+31%since 2020
from $47,768 in 2020
US average: $44,673
Households earning $100K+
63.8%
+7.5 ptssince 2020
from 56.3% in 2020
US average: 53.3%
Poverty rate
17.2%
+7.8 ptssince 2020
from 9.3% in 2020
US average: 12.5%
Income inequality (Gini)
0.502
+6%since 2020
from 0.473 in 2020
US average: 0.476
Workforce by industry, 2024
Information13.7%
US avg: 10.8%
Retail trade10.3%
US avg: 9.9%
Finance & insurance7.4%
US avg: 5.9%
Agriculture, forestry, fishing6.3%
US avg: 1.6%
Construction6.3%
US avg: 1.2%
Wholesale trade6%
US avg: 6.9%
Professional, scientific, technical5%
US avg: 5.1%
Other services4.1%
US avg: 6.7%
Transportation & warehousing3.7%
US avg: 2.2%
Public administration2.9%
US avg: 4.8%
Education & health services2.5%
US avg: 0.9%
Arts, entertainment, food2%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$914,600
+11%inflation adjusted, since 2020
from $682,100 in 2020
US average: $376,019
2020 – 2024
Median gross rent
$2,179
+1%inflation adjusted, since 2020
from $1,781 in 2020
US average: $1,442
Owner-occupied
68.2%
+3.2 ptssince 2020
from 65.1% in 2020
31.8% rent
Vacancy rate
6.7%
−0.6 ptssince 2020
from 7.2% in 2020
US average: 10.0%
Owner cost-burdened
36.1%
+6.0 ptssince 2020
from 30.1% in 2020
US average: 22.9%
Renter cost-burdened
52.6%
−18.0 ptssince 2020
from 70.6% in 2020
US average: 47.4%
Afford Score
8.7
+7%since 2020
from 8.1 in 2020
2020 – 2024
RELATED:See current rent listings in Census Tract 188.03 on RentDataNow
Section 04

Race & ethnicity

2020
White, non-Hispanic66.3%(2,931)
Black1.9%(82)
Hispanic / Latino27.5%(1,217)
Asian1.4%(63)
Other2.9%(127)
Diversity Score60.4%(2,669)
2024
White, non-Hispanic63.2%(2,984)
Black0.9%(42)
Hispanic / Latino28.6%(1,352)
Asian2.5%(117)
Other4.8%(229)
Diversity Score64.5%(3,047)
Diversity Score
65
+7%since 2020
from 60 in 2020
2020 – 2024
Section 05

Education

Bachelor's degree or higher
46.4%
+8.1 ptssince 2020
from 38.2% in 2020
US average: 35.6%
High school or higher
90.1%
+3.7 ptssince 2020
from 86.4% in 2020
US average: 89.6%
Graduate degree
18.5%
+3.7 ptssince 2020
from 14.7% in 2020
US average: 14.0%
Section 06

Commute & transportation

Average commute
30.9 min
−3%since 2020
from 31.8 min in 2020
US average: 26.5
Drive alone to work
74.3%
+0.3 ptssince 2020
from 74.0% in 2020
US average: 68.9%
Carpooled to work
3.1%
−0.4 ptssince 2020
from 3.4% in 2020
US average: 8.5%
Public transit
0.0%
−0.4 ptssince 2020
from 0.4% in 2020
US average: 3.2%
Worked from home
20.4%
+1.8 ptssince 2020
from 18.6% in 2020
US average: 15.0%
Walked to work
0.5%
−0.5 ptssince 2020
from 1.0% in 2020
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2020
from 0.0% in 2020
US average: 0.4%
No vehicle available
3.7%
+3.1 ptssince 2020
from 0.6% in 2020
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.4%
−3.8 ptssince 2020
from 8.3% in 2020
US average: 5.2%
Labor force participation
51.3%
−2.7 ptssince 2020
from 54.1% in 2020
US average: 63.5%
Self-employed
14.5%
+1.5 ptssince 2020
from 13.0% in 2020
US average: 13.1%
Management & professional
47.6%
+2.8 ptssince 2020
from 44.8% in 2020
US average: 42.5%
Section 08

People & community

Male
49.1%
−0.9 ptssince 2020
from 50.0% in 2020
Female
50.9%
+0.9 ptssince 2020
from 50.0% in 2020
Foreign born
18.4%
+5.2 ptssince 2020
from 13.2% in 2020
US average: 14.1%
Veterans
8.3%
−0.5 ptssince 2020
from 8.8% in 2020
US average: 6.2%
With a disability
7.9%
−2.5 ptssince 2020
from 10.4% in 2020
US average: 13.3%
Uninsured
8.9%
+1.6 ptssince 2020
from 7.3% in 2020
US average: 8.4%
Broadband at home
98.2%
+3.6 ptssince 2020
from 94.6% in 2020
US average: 91.0%
English only at home
65.4%
−15.2 ptssince 2020
from 80.6% in 2020
US average: 77.7%
Spanish at home
25.0%
+8.2 ptssince 2020
from 16.8% in 2020
US average: 13.6%
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Frequently asked

How many people live in this census tract?

this census tract has about 4,724 residents according to the 2024 American Community Survey.

What is the median household income in this census tract?

The typical household in this census tract earns about $104,866 a year. Half of households make more than that, and half make less.

Is this census tract expensive?

In this census tract, the median home is worth about $914,600, and the typical rent is about $2,179 a month.

How educated are people in this census tract?

About 46.4% of adults age 25 and over in this census tract hold a bachelor's degree or higher.

What is the poverty rate in this census tract?

About 17.2% of people in this census tract live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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